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Case study on how to use social media in recruiting to solve a business challenge at Microsoft
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http://www.xbox.com/en-US/kinect
Facebook Frightens Me
Cirque du soleil
Project Natal RecruitingBusiness Case: Teaming with Jobs2Web
The story we found ourselves in……21st Century Recruiting SolutionROISneak peak
Street Cred
Justin Jumani• 12 years recruiting experience• 7 years at Microsoft,
supporting Entertainment & Devices
• Currently – Staffing Mgr. role, developing and delivering against recruiting strategies for the game studios
• Focusing primarily on external creative talent pools/pipelines
Marvin Smith• 30+ years of recruiting
experience• 4 Years at Microsoft• “serial contract recruiter”• Principal and founder of 3
different search firms.• Currently, Talent Sourcer--
Identify current and future talent for E&D
The story we found ourselves in
Change in leadershipHigh bar; high volumeOrg capabilities needed realigned
21st Century Recruiting Solution
Recruiting is ComplexCareer Site
ATS System
Job Boards
College & Diversity Recruiting
Recruiter Contacts
Job Distributors
Search Engines
Reporting& Analytics
Mobile Recruiting
Employee Referrals
Recruiting Events
RecruitingMicro Sites
Job Aggregators
Sourcing Tools
CRM
Social Networks& Media
Hardware Platform Content
Staffing consultants
Talent Sourcers
Staffing consultants
Talent Sourcers
Staffing consultants
Talent Sourcers
Staffing Leaders
Staffi ng Leaders
Staffing Leaders
Research Research ResearchResearch & Competitive Intelligence
Hire
sSt
affing
Co
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tant
sTa
lent
So
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rsRe
sear
ch
Objective Process Community Metrics
Hire
s
Staffi
ng
Cons
ulta
nts
Rese
arch
Tale
nt
Sour
cers
Handoff toTalent Sourcers
Handoff toStaffing Consultants
Handoff to Hiring Managers
•Research & Target Diverse Talent•Create Pipelines & TalentStreams•Aggregate Data•Talent Mapping
•E-Mail marketing outreach•Supply talent sourcers with potential prospects
•1:100 prospects are (Qualified to Interview) at Microsoft•Goal= critical mass
•Prepare LinkedIn Groups/communities•Manage content•Monitor conversations
•Contact, vet & appraise name gen prospects•Begin a relationship with prospects
•Track prospects in J2W dashboard•Record activities & use J2W dashboard as CRM
•Invite non-advancing prospects to community•Monitor Group Conversation•Manage community members who apply
•Manage the relationships with candidates that are QFI and drive thru MS interview process of
•Take handoffs from talent sourcers of interested, qualified and available candidates
•Invite non-advancing candidates to communities.
•1:5 candidates will be offered a jobs
•Determine Need & make request
•Drive interview loop•Drive great offers
•Join communities & participate•Invite friends & colleagues
•90+% off extended offers will be accepted
•1:10 targets identified will become prospects
ROIMeasuring Success
Driving Talent Direct To Your Career SiteSearch Engines
Job BoardsJob
Aggregators
College Recruiting
Social Networking
Alumni Recruiting
Diversity Recruiting
ATS/CRM
Employee Referral
Talent Community
Sourcing Tools
Mobile Recruiting
Sent email to “2847”
“1764” or >70% Visited
Interests of Passive Game Prospects
Blogs: Virally Spreading the Word
Small game blogs are known for trolling job postings to find leaked information and break a story.
Sneak Peak
We Still Serve
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