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Project Natal Recruiting (Jobs2web & Microsoft Partnership)

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Case study on how to use social media in recruiting to solve a business challenge at Microsoft

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Page 1: Project Natal Recruiting (Jobs2web & Microsoft Partnership)
Page 2: Project Natal Recruiting (Jobs2web & Microsoft Partnership)
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http://www.xbox.com/en-US/kinect

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Facebook Frightens Me

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Cirque du soleil

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Project Natal RecruitingBusiness Case: Teaming with Jobs2Web

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The story we found ourselves in……21st Century Recruiting SolutionROISneak peak

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Street Cred

Justin Jumani• 12 years recruiting experience• 7 years at Microsoft,

supporting Entertainment & Devices

• Currently – Staffing Mgr. role, developing and delivering against recruiting strategies for the game studios

• Focusing primarily on external creative talent pools/pipelines

Marvin Smith• 30+ years of recruiting

experience• 4 Years at Microsoft• “serial contract recruiter”• Principal and founder of 3

different search firms.• Currently, Talent Sourcer--

Identify current and future talent for E&D

Page 15: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

The story we found ourselves in

Change in leadershipHigh bar; high volumeOrg capabilities needed realigned

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21st Century Recruiting Solution

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Recruiting is ComplexCareer Site

ATS System

Job Boards

College & Diversity Recruiting

Recruiter Contacts

Job Distributors

Search Engines

Reporting& Analytics

Mobile Recruiting

Employee Referrals

Recruiting Events

RecruitingMicro Sites

Job Aggregators

Sourcing Tools

CRM

Social Networks& Media

Page 18: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

Hardware Platform Content

Staffing consultants

Talent Sourcers

Staffing consultants

Talent Sourcers

Staffing consultants

Talent Sourcers

Staffing Leaders

Staffi ng Leaders

Staffing Leaders

Research Research ResearchResearch & Competitive Intelligence

Page 19: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

Hire

sSt

affing

Co

nsul

tant

sTa

lent

So

urce

rsRe

sear

ch

Objective Process Community Metrics

Hire

s

Staffi

ng

Cons

ulta

nts

Rese

arch

Tale

nt

Sour

cers

Handoff toTalent Sourcers

Handoff toStaffing Consultants

Handoff to Hiring Managers

•Research & Target Diverse Talent•Create Pipelines & TalentStreams•Aggregate Data•Talent Mapping

•E-Mail marketing outreach•Supply talent sourcers with potential prospects

•1:100 prospects are (Qualified to Interview) at Microsoft•Goal= critical mass

•Prepare LinkedIn Groups/communities•Manage content•Monitor conversations

•Contact, vet & appraise name gen prospects•Begin a relationship with prospects

•Track prospects in J2W dashboard•Record activities & use J2W dashboard as CRM

•Invite non-advancing prospects to community•Monitor Group Conversation•Manage community members who apply

•Manage the relationships with candidates that are QFI and drive thru MS interview process of

•Take handoffs from talent sourcers of interested, qualified and available candidates

•Invite non-advancing candidates to communities.

•1:5 candidates will be offered a jobs

•Determine Need & make request

•Drive interview loop•Drive great offers

•Join communities & participate•Invite friends & colleagues

•90+% off extended offers will be accepted

•1:10 targets identified will become prospects

Page 20: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

ROIMeasuring Success

Page 21: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

Driving Talent Direct To Your Career SiteSearch Engines

Job BoardsJob

Aggregators

College Recruiting

Social Networking

Alumni Recruiting

Diversity Recruiting

ATS/CRM

Employee Referral

Talent Community

Sourcing Tools

Mobile Recruiting

Page 22: Project Natal Recruiting (Jobs2web & Microsoft Partnership)
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Sent email to “2847”

“1764” or >70% Visited

Interests of Passive Game Prospects

Page 24: Project Natal Recruiting (Jobs2web & Microsoft Partnership)

Blogs: Virally Spreading the Word

Small game blogs are known for trolling job postings to find leaked information and break a story.

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Sneak Peak

We Still Serve

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