Jobs2Web Where The Candidates Are

The Next WaveThe Next WaveOf Interactive Recruiting

Part 4:

Where Are The Candidates Online?Candidates Online?

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Jobs2Web is your interactive recruiting partner.

We develop and deliver innovative technologies and services to enable p gyou to attract, capture, communicate and measure results with the exploding marketplace of interactive talent.


SOME OF OUR CLIENTS

CONSULTING/SERVICES

FINANCIAL

ENGINEERING/MANUFACTURING

HEALTHCARE/PHARMA

RETAIL / PRODUCT

TECHNOLOGY


INTERACTIVE RECRUITING SOLUTIONSSEARCH ENGINES

JOB SITES & AGGREGATORS

SOURCE TRACKING

Craigslist

INTERACTIVE RECRUITING PLATFORM

EASY APPLY

SOCIAL NETWORKS

EMAIL & RSSEMAIL & RSSMARKETING

MOBILE RECRUITING

TALENT


COMMUNITY

Who Is Jobs2Web?

Your Career Site Our Platform Your Web 2.0Strategy

Career Site

SEO

PPC

CPH ROI+ =

Career Site Optimization

CPH ROI


Agenda

The Talent Shift

Top Online Employment Sites (Hitwise Data)

C did S i iCandidate Statistics


The Talent Shift

1990 2000 2010

Craigslist


Agenda

The Talent ShiftThe Talent Shift

Top Online Employment Sites

Candidate Statistics



CareerBuilder:Spending nearly $250MM this year on super bowl ads + Search Engine Marketing. Recently stated that 80% f it i it di tl

Job Aggregators:Like Indeed, SimplyHired, Job.com are gaining traction and saving candidates from search multiple

it f th j b

Niche Sites & Social Networks:SnagAJob, Healthcaresource.com, etc. receiving a lot of traffic due to high demands for retail, part time, d h lth d dof career site visitors come directly

from major search engines like Google/Yahoo.

career sites for the same jobs. and health care demands.

Linked In also highly trafficked as candidates network with friends.



Email Agent Alerts:Driving most of the repeat candidate visitors to the career site.

Job Aggregators:High volume of traffic from the job aggregator sites.

Competition:Active job seekers bouncing from career site to career site to perform job searches.

Search Engines:Getting significant traffic from search engines via SEO or PPC traffic.

Social Networks:MySpace showing up (mainly do to SimplyHired) and social networking stats.


Career Builder Traffic


Agenda

The Talent Shift


Candidate StatisticsCandidate Statistics


Search Engine Statistics


Top Search Terms > By Job Category

Keywords Est CPC Avg Searches Avg CTR (5%) Est Cost Per Mosales jobs $2.73 2,240,000 112,000 $ 305,760 medical jobs $3.24 1,220,000 61,000 $ 197,640 customer service jobs $1.87 1,000,000 50,000 $ 93,500 administrative jobs $1 58 823 000 41 150 $ 65 017administrative jobs $1.58 823,000 41,150 $ 65,017 warehouse jobs $1.84 673,000 33,650 $ 61,916 nurse jobs $2.91 673,000 33,650 $ 97,922 human resources jobs $2.30 673,000 33,650 $ 77,395 health jobs $2.53 673,000 33,650 $ 85,135 engineer jobs $3.26 673,000 33,650 $ 109,699 accounting jobs $2.88 673,000 33,650 $ 96,912 office jobs $1.73 673,000 33,650 $ 58,215 jobs nursing $3.01 673,000 33,650 $ 101,287 retail jobs $1 88 550 000 27 500 $ 51 700retail jobs $1.88 550,000 27,500 $ 51,700 receptionist jobs $1.68 550,000 27,500 $ 46,200 government jobs $1.01 550,000 27,500 $ 27,775 executive jobs $2.48 550,000 27,500 $ 68,200 construction jobs $2.37 550,000 27,500 $ 65,175 administrative assistant jobs $1.64 450,000 22,500 $ 36,900 maintenance jobs $1.60 368,000 18,400 $ 29,440 engineering jobs $3.07 368,000 18,400 $ 56,488


Top Search Terms > Biggest Gainers In June

Keywords June‐2008 Avg Searches Variance %

summer jobs 673,000 368,000 305,000 83%

jobs for teens 201 000 135 000 66 000 49%jobs for teens 201,000 135,000 66,000 49%

social work jobs 135,000 110,000 25,000 23%

teaching jobs 368,000 301,000 67,000 22%

hospitality jobs 165,000 135,000 30,000 22%p y j , , ,

biotech jobs 49,500 40,500 9,000 22%


Top Search Terms > Biggest Losers In June

Keywords June‐2008 Avg Mo Searches Variance %

jobs in la 49,500 90,500 (41,000) ‐45%

photography jobs 74,000 135,000 (61,000) ‐45%p g p y j ( )

c jobs 22,200 40,500 (18,300) ‐45%

law jobs 165,000 301,000 (136,000) ‐45%

truck driver jobs 110 000 165 000 (55 000) 33%truck driver jobs 110,000 165,000 (55,000) ‐33%

mechanic jobs 110,000 165,000 (55,000) ‐33%

consultant jobs 110,000 165,000 (55,000) ‐33%

automotive jobs 110,000 165,000 (55,000) ‐33%

merchandiser jobs 60,500 90,500 (30,000) ‐33%

good jobs 49,500 74,000 (24,500) ‐33%


Top Search Terms > By StatesSt t A M S h

south carolina jobs 673,000

wisconsin jobs 673,000

alabama jobs 550,000 State Avg Mo Searches california jobs 5,000,000 new york jobs 3,350,000 texas jobs 3,350,000 florida jobs 2,740,000

a aba a jobs 550,000

oregon jobs 550,000

kansas jobs 450,000

kentucky jobs 450,000

nevada jobs 368,000

new hampshire jobs 368,000 georgia jobs 2,740,000 illinois jobs 2,240,000 ohio jobs 1,830,000 arizona jobs 1,500,000 massachusetts jobs 1,500,000

p j

iowa jobs 301,000

louisiana jobs 301,000

oklahoma jobs 301,000

rhode island jobs 301,000

utah jobs 301,000 j , ,michigan jobs 1,500,000 new jersey jobs 1,500,000 north carolina jobs 1,500,000 pennsylvania jobs 1,500,000 virginia jobs 1 220 000

arkansas jobs 246,000

maine jobs 246,000

mississippi jobs 246,000

delaware jobs 201,000

hawaii jobs 135,000 virginia jobs 1,220,000 washington jobs 1,220,000 colorado jobs 1,000,000 minnesota jobs 1,000,000 missouri jobs 1,000,000

idaho jobs 135,000

nebraska jobs 135,000

west virginia jobs 135,000

alaska jobs 110,000

new mexico jobs 110,000 tennessee jobs 1,000,000 connecticut jobs 823,000 indiana jobs 823,000 maryland jobs 823,000

montana jobs 90,500

vermont jobs 90,500

wyoming jobs 74,000

south dakota jobs 60,500

north dakota jobs 49,500


Top Search Terms > By States

State Name Avg Mo Searches State Abbr Avg Mo Searches

california jobs 5,000,000 CA Jobs 450,000

new york jobs 3,350,000 NY Jobs 368,000

texas jobs 3,350,000 TX Jobs 301,000

florida jobs 2,740,000 FL Jobs 301,000

georgia jobs 2,740,000 GA Jobs 301,000

illinois jobs 2,240,000 IL Jobs 301,000


Top Search Terms > By Major CitiesKeywords Avg Search Volume

atlanta jobs 1,220,000

chicago jobs 1,220,000

houston jobs 1,000,000

d ll j b 673 000dallas jobs 673,000

los angeles jobs 673,000

phoenix jobs 673,000

boston jobs 550,000

columbia jobs 550 000columbia jobs 550,000

san diego jobs 550,000

austin jobs 450,000

charlotte jobs 450,000

denver jobs 450 000denver jobs 450,000

orlando jobs 450,000

philadelphia jobs 450,000

cleveland jobs 368,000

columbus jobs 368,000 j ,

las vegas jobs 368,000

seattle jobs 368,000

tampa jobs 368,000


Top Search Terms > Health Care

Keywords Avg Searches

medical jobs 1,220,000

job openings 673,000

nurse jobs 673 000nurse jobs 673,000

nursing jobs 673,000

dental jobs 301,000

healthcare jobs 301,000

lpn nurse jobs 135,000

nursing jobs lpn 135,000

cna nursing jobs 110,000

nurse practitioner jobs 110,000

physician jobs 110,000

lvn nursing jobs 90,500

medical sales jobs 74,000

nurse job 74 000nurse job 74,000

nursing assistant jobs 60,500

physician assistant jobs 60,500


Top Search Terms > NursingKeywords Estimated Avg. CPC Avg Mo Searches

nursing jobs $3.13 673,000

nurse jobs $3.03 673,000

nursing jobs lpn $2.74 135,000

l j b $2 79 135 000lpn nurse jobs $2.79 135,000

nurse practitioner jobs $2.64 110,000

cna nursing jobs $2.68 110,000

rn nursing jobs $2.84 90,500

lvn nursing jobs $2 80 90 500lvn nursing jobs $2.80 90,500

nurse job $2.31 74,000

nursing assistant jobs $2.63 60,500

registered nurse jobs $3.06 49,500

nursing home jobs $3 51 49 500nursing home jobs $3.51 49,500

nursing employment $2.71 40,500

nursing career $3.84 40,500

nurse employment $3.11 40,500

certified nursing assistant jobs $2.54 33,100 g j $ ,

travel nursing jobs $5.84 18,100

travel nurse jobs $6.06 18,100

practical nurse jobs $2.92 18,100


Top Search Terms > NursingKeywords Avg Mo Searches

california nursing jobs 27,100

florida nursing jobs 22,200

nursing jobs in california 22,200

hi i j b 22 200ohio nursing jobs 22,200

texas nursing jobs 22,200

georgia nursing jobs 18,100

nursing jobs in florida 18,100

nursing jobs in ohio 18 100nursing jobs in ohio 18,100

nursing jobs in texas 18,100

new york nursing jobs 14,800

nursing jobs in georgia 14,800

illinois nursing jobs 12 100illinois nursing jobs 12,100

michigan nursing jobs 12,100

nursing jobs in illinois 12,100

nursing jobs in new york 12,100

massachusetts nursing jobs 9,900 g j ,

minnesota nursing jobs 9,900

nursing jobs in massachusetts 9,900

nursing jobs in michigan 9,900


Top Search Terms > Nursing > Search Engines


Top Search Terms > Nursing > Job Aggregators


Top Search Terms > Nursing > Time Of Day


Top Search Terms > Nursing > Day Of Week


Job Category > Engineering

Keywords Avg Mo Searches

california engineering jobs 18,100

michigan engineering jobs 8,100

texas engineering jobs 8,100

massachusetts engineering jobs 6,600

ohio engineering jobs 6,600

florida engineering jobs 5,400

illinois engineering jobs 5,400

new york engineering jobs 5 400new york engineering jobs 5,400

colorado engineering jobs 4,400

georgia engineering jobs 4,400

indiana engineering jobs 4,400

north carolina engineering jobs 4,400

pennsylvania engineering jobs 3,600

arizona engineering jobs 2,900

minnesota engineering jobs 2,900

washington engineering jobs 2,900

new jersey engineering jobs 2 400new jersey engineering jobs 2,400

tennessee engineering jobs 2,400

virginia engineering jobs 2,400


Job Category > Sales

Keywords Avg Searches california sales jobs 135,000

sales jobs in california 135,000

florida sales jobs 110,000

sales jobs in texas 110 000sales jobs in texas 110,000

texas sales jobs 110,000

new york sales jobs 90,500

sales jobs in florida 90,500

georgia sales jobs 74,000

illinois sales jobs 74,000

ohio sales jobs 74,000

sales jobs in georgia 74,000

sales jobs in illinois 74,000

l j b i k 74 000sales jobs in new york 74,000

sales jobs in ohio 60,500

massachusetts sales jobs 49,500

michigan sales jobs 49,500

north carolina sales jobs 49,500

pennsylvania sales jobs 49,500

sales jobs in massachusetts 49,500


Job Category > HR

Keywords Avg Searches new york hr jobs 9,900

hr jobs in california 8,100

hr jobs in texas 8,100

texas hr jobs 6 600texas hr jobs 6,600

california hr jobs 5,400

florida hr jobs 5,400

hr jobs in georgia 5,400

hr jobs in illinois 5,400

hr jobs in florida 3,600

hr jobs in new york 3,600

human resource jobs in texas 3,600

texas human resource jobs 3,600

h j b i h tt 2 900hr jobs in massachusetts 2,900

hr jobs in north carolina 2,900

human resource jobs in california 2,900

minnesota hr jobs 2,900

colorado hr jobs 2,400

hr jobs in new jersey 2,400

hr jobs in ohio 2,400


Job Category > Accounting

Keywords Avg Searches accounting jobs in california 49,500

california accounting jobs 49,500

accounting jobs in texas 33,100

texas accounting jobs 33 100texas accounting jobs 33,100

accounting jobs in georgia 27,100

accounting jobs in illinois 27,100

georgia accounting jobs 27,100

illinois accounting jobs 27,100

accounting jobs in florida 22,200

accounting jobs in new york 22,200

florida accounting jobs 22,200

new york accounting jobs 22,200

ti j b i h tt 18 100accounting jobs in massachusetts 18,100

accounting jobs in north carolina 18,100

north carolina accounting jobs 18,100

ohio accounting jobs 18,100

accounting jobs in new jersey 14,800

accounting jobs in ohio 14,800

accounting jobs in pennsylvania 14,800


Job Category > Finance

Keywords Avg Searches california finance jobs 27,100

finance jobs in california 27,100

financial jobs in california 27,100

finance jobs in new york 22 200finance jobs in new york 22,200

financial jobs in new york 22,200

new york finance jobs 22,200

new york financial jobs 22,200

finance jobs in texas 14,800

financial jobs in texas 14,800

texas finance jobs 14,800

texas financial jobs 14,800

finance jobs in florida 12,100

fl id fi j b 12 100florida finance jobs 12,100

georgia finance jobs 12,100

finance jobs in illinois 9,900

financial jobs in florida 9,900

financial jobs in new jersey 9,900

florida financial jobs 9,900

new jersey finance jobs 9,900


Job Category > Retail

Keywords Avg Searches california retail jobs 33,100

retail jobs in california 33,100

new york retail jobs 22,200

florida retail jobs 18 100florida retail jobs 18,100

retail jobs in florida 18,100

retail jobs in new york 18,100

retail jobs in texas 18,100

texas retail jobs 18,100

georgia retail jobs 14,800

retail jobs in georgia 14,800

retail jobs in illinois 14,800

michigan retail jobs 12,100

hi t il j b 12 100ohio retail jobs 12,100

retail jobs in michigan 12,100

retail jobs in ohio 12,100

retail jobs in massachusetts 9,900

new jersey retail jobs 8,100

retail jobs in missouri 8,100

retail jobs in new jersey 8,100


Job Category > Part Time

Keywords Avg Searches california part time jobs 60,500

new york part time jobs 49,500

part time jobs in new york 49,500

texas part time jobs 49 500texas part time jobs 49,500

florida part time jobs 40,500

part time jobs in florida 40,500

georgia part time jobs 33,100

illinois part time jobs 33,100

part time jobs in california 33,100

part time jobs in georgia 33,100

part time jobs in texas 33,100

massachusetts part time jobs 27,100

j t ti j b 27 100new jersey part time jobs 27,100

ohio part time jobs 27,100

part time jobs in new jersey 27,100

michigan part time jobs 22,200

connecticut part time jobs 18,100

missouri part time jobs 18,100

north carolina part time jobs 18,100


Job Category > SAP

Keywords Avg Searches sap jobs 110,000 jobs in sap 49,500 crm jobs 12,100 sap job 12,100 sap bw jobs 9,900 sap basis jobs 6,600 sap hr jobs 5,400 sap security jobs 5,400 sap abap jobs 4,400 sap consultant jobs 3,600 jobs in sap basis 2,900 j p ,jobs in sap bw 2,900 sap crm jobs 2,900 jobs in sap sd 2,400 jobs in sap hr 1,900 j p ,sap functional jobs 1,900


Job Category > Hotel & Hospitality

Keywords Avg Searches hotel jobs 301,000 hospitality jobs 135,000 jobs in hotel 135,000 hotel job 33,100 jobs in hospitality 33,100 hotel manager jobs 14,800 hilton hotel jobs 8,100 hotel management jobs 8,100 hotel sales jobs 8,100 hospitality careers 6,600 hospitality job 6,600 p y j ,hotel housekeeping jobs 4,400 hotel jobs atlanta 4,400 florida hospitality jobs 3,600 hospitality management jobs 3,600 p y g j ,hospitality jobs california 2,900


Job Category > Banking

Keywords Avg Searches bank jobs in new york 12,100 bank jobs in california 9,900 bank jobs in new jersey 9,900 banking jobs in california 9,900 banking jobs in new york 9,900 bank jobs in florida 8,100 bank jobs in texas 8,100 banking jobs in georgia 8,100 bank jobs in illinois 6,600 banking jobs in florida 6,600 banking jobs in illinois 6,600 g j ,banking jobs in texas 6,600 bank jobs in georgia 5,400 bank jobs in north carolina 3,600 banking jobs in new jersey 3,600 g j j y ,banking jobs in north carolina 3,600


Job Category > Customer Service

Keywords Avg Searches georgia customer service jobs 74,000 customer service jobs in georgia 49,500 california customer service jobs 40,500 customer service jobs in california 40,500 new york customer service jobs 40,500 customer service jobs in illinois 33,100 customer service jobs in texas 33,100 florida customer service jobs 33,100 texas customer service jobs 33,100 ohio customer service jobs 22,200 customer service jobs in florida 18,100 customer service jobs in ohio 18,100 customer service jobs in virginia 18,100 customer service jobs in massachusetts 14,800 customer service jobs in michigan 14,800 j g ,customer service jobs in missouri 14,800


Job Category > Insurance


california insurance jobs 14,800

insurance jobs in california 14,800

insurance jobs in texas 14,800

texas insurance jobs 14,800

florida insurance jobs 12,100

georgia insurance jobs 12,100

insurance jobs in florida 12,100insurance jobs in florida 12,100

insurance jobs in georgia 12,100

insurance jobs in new york 12,100

new york insurance jobs 12,100

illinois insurance jobs 9 900illinois insurance jobs 9,900

insurance jobs in illinois 8,100

insurance jobs in new jersey 6,600

insurance jobs in ohio 6,600

bnew jersey insurance jobs 6,600

ohio insurance jobs 6,600


Job Category > Technology


california it jobs 18,100

it jobs in california 18,100

it jobs in new york 14,800

it jobs in texas 14,800

new york it jobs 14,800

texas it jobs 14,800

california computer jobs 12 100california computer jobs 12,100

new york computer jobs 9,900

texas computer jobs 9,900

computer jobs in texas 8,100

florida it jobs 8,100

georgia it jobs 8,100

it jobs in florida 8,100

computer jobs in california 6,600 p j ,

computer jobs in florida 6,600

florida computer jobs 6,600


Job Category > Real Estate

Keywords Avg Searches california real estate jobs 27,100 real estate jobs in california 27,100 new york real estate jobs 18,100 real estate jobs in new york 14,800 real estate jobs in texas 14,800 texas real estate jobs 14,800 florida real estate jobs 12,100 georgia real estate jobs 12,100 real estate jobs in georgia 12,100 real estate jobs in illinois 12,100 real estate jobs in florida 9,900 massachusetts real estate jobs 8,100 real estate jobs in massachusetts 8,100 colorado real estate jobs 6,600 real estate jobs in colorado 6,600 j ,real estate jobs in washington 6,600


Candidate Source Tracking


The Next WaveThe Next WaveOf Interactive Recruiting

Part 4:

Where Are The Candidates Online?Candidates Online?


Business

Jobs2Web Where The Candidates Are