Launch presentation -- Intrinsics.net

A Fresh New Look

Before 2008

2008 - 2012

2013

Website Goals

1. To create a powerful end-user experience with targeted audiences– Primary Audiences = Spa & Salon owners and

professionals

2. To increase distribution of product line

3. To increase sales by 8% in 2013.

New Features & Benefits

● Updated Brand Image

● Blog

● Full Product Catalog

● Lead Capture

● Social Media integration

● Sales Force integration

● Marketing Automation tools

Feature:Product Catalog

Feature:Promotions

Feature:Blog

Feature:Distributor Locator

Feature:Distributor Portal

2013 and beyond...

Digital Marketing Strategy

1. EasyLocator geographic location service

2. Bi-weekly blog posts

3. Email newsletter – blogs, promotions, events, product announcements

4. Visitor conversion optimization

5. Incremental improvements... (product reviews)

Your Turn...Grab an iPad and take a tour

Credits

1. Intrinsics – Lea Ann Cook, Kristi DuPlessi, George Hargrove

2. Barnhardt – Pete Chantry, James Walker, Kevin O'Rourke, Ann Margaret Bowers, Dennis Lee

3. Knowmad – Van Wilson, Diona Kidd, William McKee

4. The Alison Group – Kari Rehnlund, Mark Alison