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/Successful Linkbuilding: Secrets to Making Your Efforts Count. SDSIC. 1/29/2010.If increased SEO and link-building efforts are in your plan for 2010, this session will help you discover: • How search engines judge the links pointing to your site -- all links are not the same! • What makes a good link • How to evaluate your website's current link profile • How to reverse engineer your competitors' linkbuilding efforts • How to build quality links to your site that will increase rankings and traffic • What tactics fit your company and your website • What are the must-have tools • And especially: what tactics to avoid!
Citation preview
hello.
N E R D SCHANCES ARE YOU’LL END UP WORKING FOR ONE
why
what
how
q & a
why
what
where’s the best espresso?
a b
a b
70referrals
30referrals
a b
70referrals
30referrals
# of links
a b
70referrals
30referrals
a b
70referrals
30referrals
a b
70referrals
30referrals
0 10
authority counts
a b
10 referrals 10 referrals
a b
10 referrals 10 referrals
a b
10 referrals 10 referrals
domain diversity
a b
“Great Coffee” “Great Espresso”
where’s the best espresso?
a b
“Great Coffee” “Great Espresso”
great espresso
anchor text matters
rel=“nofollow”
# of links
authority counts
domain diversity
anchor text matters
rel=“nofollow”
how
1. Reverse Engineering Competitors’ Link Profiles
1. Reverse Engineering Competitors’ Link Profiles
Scalability:
Quality:
CB+
2. Embedded Content
Your Site
Other Site
Your Content
2. Embedded Content
Scalability:
Quality:
A-B+
3. Linkbait
Your Site
3. Linkbait
Your Site Other Sites
7 Sure-Fire __________ That________.
Give Me__________ and I’ll Give You________.
If You’re Not __________ Then You’ll Hate Yourself Later.
The Lazy ________’s Way To ________.
Do You Recognize The ____ Early Warning Signs of _____________.
3. Linkbait
Scalability:
Quality:
BA
4. Content and API Licensing
Scalability:
Quality:
AB
5. Paid Links
5. Paid Links
Scalability:
Quality:
DC
6. Link Reclamation
6. Link Reclamation
Scalability:
Quality:
DB+
7. Website M&A
Scalability:
Quality:
B-B
why
what
how
questions?Nick Urbanifast: (F) 619.374.1998faster: nick@eboostconsulting.comfastest: (P) 619.664.4691x9020
slow: 7125 El Cajon Blvd, Sutie 5 San Diego, CA 92115now: eboostconsulting.com
@eboostconsults
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