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The 7 P's of link building, including Push, Pull, Publish, Post, Purchase, Pilfer, and Paraphernalia. Presentation given by Blue Horseradish's Larry Chrzan at eMarketing Association's The Power of eMarketing Conference in Baltimore MD on Oct 20, 2010. (c) 2010 Blue Horseradish, www.BlueHorseradish.com
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Build SEO Trust Not Only Links
Blue Horseradish, LLC
Web Marketing and SEOwww.BlueHorseradish.com
bh@bluehorseradish.com
@bluehorseradish
484-410-9597
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
Links: Quick Quiz
I know NOTHING
I know a LITTLE
I know a LOT
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 2
7 Ps of Link Trust
Push
Pull
Publish
Post
Purchase
Pilfer
Paraphernalia© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 3
7 P7 P
Links: Why Important ?
Helps with Rankings
Generate Web Traffic
It’s Cool to be Linked To
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 4
Links: What’s Important ?
Inbound Links
Internal Links
Outbound Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 5
Links: Terminology
Link Juice
Link Popularity
Link Reputation
In-Links
Back Links
Link Love© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 6
Links: What Counts ?
Quality
Quantity
Relevance
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 7
What is PageRank?
Google’s Measure of Link Popularity
The Green Bar
Larry Page’s Jedi Mind Trick
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 8
Source: Wikipedia
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 9
All Links are Not Created Equal
No Followyourdomain.com
<a href=“http://www.yourdomain.com" rel="nofollow">yourdomain.com</a>
Reciprocal Links
Redirected Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 10
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 11
All Links are Not Created Equal
Naked Links (DoFollow)
One-Way Inbound Links
URL Links
Image Links
Deep Links
Links with Keywords in the Anchor Text
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 12
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 13
Push
Ask Customers
Ask Suppliers
Industry Groups Directories
Local Directories
Good General DirectoriesMaps – Google Maps, Yahoo Local, Bing Maps
IYPs (Internet Yellow Pages)
Review Sites (Yelp, CitySearch)
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 14
Pull – Link Bait
Whitepapers
Blogs
Free Tools
Widgets
Videos
Instructions
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 15
Publish
Guest Blogging
Articles
Wikipedia
Squidoo Lenses
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 16
Post
Digg
Delicious
YouTube
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 17
Purchase
High Quality Directory ListingsThomasNet
Business.com
Best of the Web
Niche Directories
Press Releases
Today’s Session BonusEditor submissions to JoeAnt.com and Skaffe.com
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 18
Purchase
Poor Quality Paid LinksBuy Links
Bulk Directory Submissions
Other Low Quality LinkingLink Farms
Reciprocal Linking
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 19
Will Link for Food
Pilfer
Mine the Competitive Landscape for Link Gold
Find Good Sites that Link to Competitors
Solicit Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 20
Pilfering Tools
Yahoo Site Explorer
OpenSiteExplorer.org
BackLinkWatch.com
MajesticSEO.comhttp://www.webconfs.com/backlink-builder.php
Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 21
Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 22
http://seotips101.com/hubfinder/hubfinder.phpor search for Hubfinder
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 23
Paraphernalia (Tools)
Link Tracking ToolsGoogle Webmaster ToolsSEO Plugin for Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html
MajesticSEO.com
OpenSiteExplorer.org
BackLinkWatch.com
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 24
Paraphernalia (Tools)
No Good Tools for Historical Tracking
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 25
SEO Trust in Links
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 26
Stay in Good Neighborhoods
It’s a Process Get ___ Links per week
Mix It Up
For More Information on Blue Horseradish, contact via
www.BlueHorseradish.com Email: bh@bluehorseradish.com Phone: 484-410-9597http://twitter.com/bluehorseradish / @bluehorseradishhttp://www.linkedin.com/companies/blue-horseradish-llc
Web That Works!
© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
Blue Horseradish
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