SEO Today: Building Critical Inbound Links

www.verticalmeasures.com

Presented by Kaila Strong| [email protected] | @cliquekaila

SEO TODAYBUILDING CRITICAL INBOUND LINKS


ABOUT YOUR SPEAKERKAILA STRONG @CLIQUEKAILA

@cliquekaila

• Director of Client Strategy

• Vertical Measures: Search, Social Content Marketing

• Link building for 5 years


QUALITY LINK BUILDING PRE-PENGUIN/PANDA

@cliquekaila

• Article marketing

• Spun articles

• Directories

• Sponsored blog posts

• Commenting

• Blog networks

• Link farms

• Forum links

• Link exchanges

• Site wide links

• Content scraping

• Social bookmarking

• Profile spam

• Domain purchase & redirect


HUMMINGBIRDEND OF LINK BUILDING?

@cliquekaila

• New engine, very different than Penguin/Panda

• End goal: serve up the best results for users

• Link building isn’t dead

• Focus on relevancy

• Principles of co-citation even more important

www.verticalmeasures.com @cliquekaila

QUALITYRELEVANCYAUTHORITY

SUSTAINABILITY


LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME.


18 LINK BUILDING LESSONS

6 Link Building Examples

6 Useful Tools

6 Things You Can Do Today

@cliquekaila


Lists

Broken

Niche Directory

Competitors

.EDU

Employee Sites

LINK BUILDING EXAMPLES

@cliquekaila


“ASK YOURSELFWOULD YOU WANT THIS LINK IF THERE

WERE NO GOOGLE?” -ERIC WARD



Tactic

Advanced Search Query & Synonym

“continuing education” “doctors” “list”

“bioethics”

DA 54 PR 5

Live in 1 Hour

@cliquekaila

#1 Listshttp://www.cmelist.com/otherlinks.htm



Tactic

Advanced Search Query & Association

“fire education” “training” “association”

inurl:resource inurl:.org

DA 92 PR 7

Live in 1 Week

@cliquekaila

#2 Associationshttp://www.nfpa.org



Tactic

Positive Brand Mention w/o Link

Use of social media

DA 84 PR 7

Live in 2 1/2 Weeks

@cliquekaila

#3 Brand Mentionhttp://www.chicagobusiness.com



Tactic

Links to 404 Pages & Link Checker

27 Broken Links

DA 75 PR 7

Live in 1 Week

@cliquekaila

#4 Broken Linkshttp://people.uncw.edu/albertm



Tactic

Competitor Backlinks

Macro Spreadsheet

DA 66 PR 6

Live in 2 Months

@cliquekaila

#5 Competitor Backlinkshttp://www.oakville.ca



Tactic

Niche Directory with Advanced

Search Query

inurl:gov “health professionals”

“directory of”

DA 100 PR 8

Live in 3 Months

@cliquekaila

#6 Niche Directoryhttp://www.nlm.nih.gov/medlineplus/directories.html


USEFUL TOOLS

• Find Broken Links

• Inform Webmaster

• Provide additional suggestions

@cliquekaila

#1 Broken Link Checker

#2 Ubersuggest.org

• Find Similar Keywords

• Wide Array of Keyword Suggestions

• Get Inspiration


USEFUL TOOLS

• Find Brand Mentions

• Competitor Mentions

• Keyword Mentions

@cliquekaila

#3 Fresh Web Explorer

#4 Bulk URL Opener

• Open Multiple Websites at a Time

• Improve Productivity

• Great for Competitive Analysis


USEFUL TOOLS

• Generate Advanced Search Queries

• Find Guest Blogging Opportunities

• Uncover Niche Sites

@cliquekaila

#5 Guest Post Labs Query Generator

#6 Google Alerts

• Find Interesting Content

• Reuse Advanced Search Queries

• Increase Productivity


6 THINGS YOU CAN DO TODAY

• Uncover sites quickly

• Narrow down results

• Work efficiently

@cliquekaila

#1 Become an Advanced Search Command Pro

#2 Create Content Your Competitors Want to Link To

• Get “Priceless” links

• Interviews, ‘history of’, industry

news, industry secrets, etc…



• Find your images others are using without links

• If you have the bandwidth, allow others to embed/hotlink your

images

@cliquekaila

#3 Don’t Forget About Images

#4 Use Social Media

• Try contacting via social media

• Follow and Like your link contacts

• Get in front of webmasters before outreach for familiarity



• Switch up outreach approach

• Test new strategies

• Set goals to improve rate of response

@cliquekaila

#5 Test E-mail Outreach & Make Improvements

#6 Look for Old Content to Update on Third Party Sites

• Data Mining Tool

• Scrape Lists to Find Similar

• Scrape SERPs to Find Similar


LESSONS WE’VELEARNED

@cliquekaila

• Avoid spammy tactics, nothing worthwhile is easy

• Develop content that attracts links or can be leveraged

• Conduct backlink analysis and ensure you have quality backlinks

• Use tools and natural tactics to garner links

• Learn from past spammy mistakes


LINK SMARTER, NOT HARDER.


Kaila Strong

[email protected]

@cliquekaila

888.476.1881

QUESTIONS?

mailto:[email protected]

Business

SEO Today: Building Critical Inbound Links