Making Open Innovation Work - presentation by Stefan Lindegaard

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Twitter: @lindegaard

Making Open Innovation Work- Going from the Why to the How

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Social media is about connecting the dots

Innovation is about connecting the dots

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

ARLA

NOVOZYMES

LUNDBECK

DONG

LEGO

COLOPLAST GRUNDFOS

VESTAS

Cycle time, money, IPR and conservatism

Internet and social media are key drivers for oOpen innovation as a term is gone in 5-7 years!

Hit the window - organize for fast pace, fast change

Crack the X – middle managers / leaders are key!

Build sandboxes – and learn from failure

Become better communicators (all stakeholders)

Support and facilitate business units

Expect pushback – Skeptics, legal, communication

Learn from others – not just at the start!

Make communities work!

Mindset: We are bigger than you vs fair deals

No networking culture; no innovation culture

No direction, no resources (training and time)

Don’t turn me off! (portals, legal docs, handlers)

T (Top Down): Get the executives onboard

B (Bottom Up): Get employees engaged, involved

X (Across): Middle managers is biggest challenge

O (Outside): Bring in external input, resources

No universal package – fit to your organization

Why big companies need small companies

Big companies bring scale and access to markets!

#3 They are closer to markets!

#2 They break the rules and take more risks!

#1 They live on the cutting edge!

Innovation strategy vs entrepreneurship (do or die!)

Speed – who understands / manages the business?

Following vs breaking rules, attitude towards risks

Driver’s seat vs back seat

Why things go wrong

#3 More focus on own gains rather than win-win!

#2 They don’t do the homework!

#1 Trust is not established!

Create simple letter of understanding that outlines working principles for partnership

Set expectations upfront to avoid the “false positives” mode

Don’t end up negotiating with a closed innovation mindset

People, first, processes next, then ideas

Where are the personal goals, the BHAGs?

Individuals really make the difference

Stakeholder management and early wins are key

Key role is to facilitate, integrate

Networking, communication skills

Holistic view: Go beyond products

Direction, training, time – and courage to leave comfort zone, experiment, be visionary!

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Hey! Free books on 15inno.com!