Marketing automation - bridging the gap between technology and marketing

MARKETING AUTOMATION

Marketing Automation is for life,

not just for Christmas…

This Christmas, many B2B marketers will be hoping for a marketing automation solution.

And that’s great.

Marketing Automation can be faithful companion.

But too often these fantastic solutions are left in the corner and neglected, once the excitement has died down.

Is your marketing worth automating?

You can do great marketing without automation. People have been for years. But that marketing may not translate well into automation.

You can do rubbish marketing without automation. People have been for years. But that marketing may not be transformed by automation.

Don’t get caught up in trying to write a new marketing strategy or build new campaigns as part of your marketing automation implementation.

Choose a system.

Follow vendor’s implementation plan.

Create campaigns based on implementation milestones and system functionality.

Build your plans and campaigns first (but build

them in the knowledge of what automation can do to help).

Then you’ll be using the system from the first day you pay for it.

So what’s our role at

The Marketing Practice?

We bridge the gap between deep

technology understanding and classic marketing

thinking.

In other words, we do:

Scoping

and strateg

y

Campaign development and delivery

Scoping and strategy

Vendor-agnostic scoping and evaluation of Marketing Automation solutions

Scoping and strategy

Building the business case for Marketing Automation

Scoping and strategy

Supporting implementation and CRM alignment

Scoping and strategy

Content and insight strategy

Scoping and strategy

Data strategy

Campaign development and delivery

Audience profiling and intelligence

Campaign development and delivery

Lead-scoring development and optimisation

Campaign development and delivery

Audience journey and workflow creation

Campaign development and delivery

Content creation and creative development

Campaign development and delivery

Full integration with an Inside Sales lead generation model

Campaign development and delivery

Campaign deployment and closed loop reporting

Campaign development and delivery

Campaign project management

Get in touch:

@TMPMattHanksmhanks@themarketingpractice.com