Marketing & Sales

Founder  Ins+tute  Jim  Kaskade  9/8/2011  

Do  You  Hear  Any  Of  The  Following  Ques+ons?  

Huh?    

Who  Are  You?  

Huh?    

What  Do  You  Do?  

Huh?    

Why  Do  I  Care?  

Ques+on  #1:  

How  do  you  portray  yourself  and  your  business  to  the  world?    

The  Secret  Of  The  Golden  Circle  

WHAT!

How!

Why!

Source: Simon Sinek

IPO $30!=<$10!Not Profitable!

We let you pause live TV, rewind live TV, and we watch your viewing habits and adjust without you having to do anything!

If you’re the type of person that likes to have total control over your life, boy we have a product for you!

“I  have  a  dream”  

vs  

“I  have  a  plan”  

Leaders  in  a  market  inspire  us  

vs  

Those  who  exert  authority  

Customers  follow  you  because  they  believe  in  what  you  believe  

vs  

Follow  you  because  they  have  to  (lower  cost,  first  to  market)  

Ques+on  #2:  

How  do  you  tell  the  story  of  your  company?  

30 seconds

60 seconds

90 seconds

Telling Your Story

Providing You Peace Of Mind

By enabling the instant, non-invasive assessment of coronary blood flow

Using state-of-the-art computed tomography (CT) technology using cloud computing and

Ques+on  #3:  

How  do  you  aZract  the  first  customers  and  partners  to  your  

vision?    

Answer  To  #3:  

Find  customers  and  partners  who  believe  what  you  believe    

http://cloudcomputing.sys-con.com/node/1974029

Ques+on  #4:  

How  do  you  involve  your  customers  and  partners  in  your  success?    

Answer  To  #4:  

Say,  “Thank  You”  Tell  THEIR  story  

Iden+fy  Them  As  Thought  Leaders  

Ques+on  #5:  

What  are  techniques  to  refine  your  messaging?  

Answer  To  #5:  

Prac+ce,  Prac+ce,  Prac+ce!  

On  your  wife  &  kids  On  your  friends  At  the  park  At  the  BBQ  

In  the  bathroom  

Marke+ng  &  Sales  Founder  Ins+tute  

Jim  Kaskade  9/8/2011  

Jim.Kaskade@gmail.com  Google  Voice:  (415)  938-­‐7891  

AIM:  jimhkaskade  TwiZer:  jimkaskade  

Blog:  www.jameskaskade.com