Mobile opportunity 2013 indonesia

Deden Mulyana Indonesia 2013

Transforming the Mobile Advertising Industry

V.2

MOBILE OPPORTUNITY 2013

ContentMobile Landscapes | Market Outlook | Business Landscapes | Market Opportunity | Key of Success | Next Action

MobileLandscapes

Mobile Users : 17.5 MioARPU : USD 14.7Smartphone VS Feature : 27%Mobile Internet Users : 10 Mio

Mobile Users : 77 MioARPU : USD 5Smartphone VS Feature : N/AMobile Internet Users : 1 Mio

Mobile Users : 180 MioARPU : USD 4Smartphone VS Feature : <10%Mobile Internet Users : 50%

Mobile Users : 7.79 MioARPU : USD 35.4Smartphone VS Feature : 73%Mobile Internet Users : 8.11 Mio

Mobile Users : 90 MioARPU : USD 5Smartphone VS Feature : 20/80Mobile Internet Users : 20%

SEA MOBILE POPULATION

Source : Mobile Monday, 2012

Mobile Users : 220 Mio

ARPU : USD 2.3Smartphone VS Feature : 20%Mobile Internet Users : 29%

SEA MOBILE POPULATION

Source : Mobile Monday, 2012

45%People access Internet while watched TV

Simultaneous media consumption

20%People access Internet while Listen Radio

9%People access Internet while Listen Radio and Watched TV

Source : Nielsen, marcom outlook 2012

Source : TNS, Mobile, 2012

Spend USD 2.5 per month for Internet

More than 60% in the age 15-19’s

40+ year olds the most likely to currently own a smartphone,

followed by 30-39’s

15-29’s – the greatest intentions to acquire a smartphone in the next 12

months

Spend 76% for Social Networking

And They Are . . .

Source : Nielsen, marcom outlook 2012

MOBILE MARKET Outlook 2012 - 2013

In 2012, Global mobile advertising spends in 2012 growth to 21,3%

E-marketers.com 2012

With Spends USD 0.30 Bio in Indonesia

E-marketers.com 2012

And in 2013 predicted to . . .

E-marketers.com 2012

USD 1.3 Bio

MARKET OPPORTUNITY

DEVICE BREAKDOWN 2012

Nokia Blackberry Samsung Nexian Sonny Erricsson

Cross Apple LG Motorola Dopot HTC Others

Devices 41 16.7 9 7 7 5 2 2 1 1 1 7.3

250%

750%

1250%

1750%

2250%

2750%

3250%

3750%

4250%

Mobile still dominate by featured phone and Nokia is the leader in Handset market

The Growth of Smartphone Users in Indonesia

Smartphone ConsumptionIn The Market

2012 2013 2014

IOS 18 25 33

ANDROID 20 35 43

RIM 56 30 10

WINDOWS 6 10 14

5

15

25

35

45

55

18

25

33

20

35

43

56

30

106

1014

Smartphone,

12.7 %

Featured Phone,

87.3%

Smartphone,

22%

Featured Phone,

78%

2012 2013

According data from IDC Q3, Smartphone in 2012 reach 12.67% with Android taking 64% from total smartphone. And IDC also predicted smartphone will grow to 22% at the end of 2013.

Source : IDC Q3, 2012

Smartphone Migration in Indonesia . . .

MaximizingMobile Opportunity

• Best list of partner sites, built by vertical to address agency needs

• Premium placement to premium Publishers

• Educating the Market

• Report and track everything – Our System and Yours

•Premium and performance and lot of cost model

Mobile Media Data

• Broad Insights – Format, Sites, Audiences, etc

• Advanced Targeting (1st and 3rd Party Data)

• Advanced Combining the properties

• Advanced media optimisations – Auto and Manual. Standard and Rich.

•Dynamic creative to drive returns – Standard and Rich

•Platform for Increasing advertisers returns and publishers yields.

2012 2013

Business Model

Business Scenario

Next ActionRobust the Opportunity . . .

2011 2012 2013+

Telco’s Telco’sAge Location GenderInterestHandset OSARPU

News Sports Technology E-Commerce Entertainment

Contents Telco’sGSMCDMA

News Sports Technology E-Commerce Entertainment

Contents

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Thank You

Contact:Deden MulyanaDeden.Mulyana@gmail.com+62 858 9090 5899