Next Generation Media Quarterly April 2012

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The Next Generation is…

- Technology transforming

media

- Content accessible anywhere

- People in control

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Next

Generation

People

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Next

Generation

People

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82% of Chinese mobile internet users are aged 18-

30

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Next

Generation

People

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People over 35 are more likely to own a digital

camera

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Next

Generation

Mobile

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Facebook had 58m mobile-only users in

December

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Next

Generation

Mobile

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Half of the ads in the Super Bowl were

Shazam-able

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Next

Generation

Mobile

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25% of Groupons bought in December were bought

on mobile

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Next

Generation

Mobile

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Google’s mobile search volumes more than

doubled year on year

15

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Next

Generation

Content

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Next

Generation

Content

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Angry Birds Space was downloaded 10m times in

3 days

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Next

Generation

Content

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You can now ‘’Like’ Kahlua when you watch The

Big Lebowski on Facebook

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Next

Generation

Content

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Mercedes let people control posters with their

car keys

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Next

Generation

Content

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Blue Ivy Carter’s Tumblr

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Next

Generation

Content

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Chicago Mixtape

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Next

Generation

Technology

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Next

Generation

Technology

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Half of American homes own at least one Apple

product

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Next

Generation

Content

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Next

Generation

Social Media

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Instagram added 10m users in 10 days

31

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Next

Generation

Social Media

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Facebook refers nearly as much traffic to The

Guardian as Google does

32

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Next

Generation

Social Media

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Twitter records were broken at the Super

Bowl

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Next

Generation

Social Media

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David Beckham’s H&M ad generated 109,000

comments in social media within 45 minutes

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Next

Generation

Content

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Next

Generation

Effectiveness

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Amex’s Tweet Your Way To Savings generated sales

of $7.2m

36

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Next

Generation

Effectiveness

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Domino’s Pizza generated £1m in revenue in

the UK from mobile in one week

37

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Next

Generation

Effectiveness

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Ralph Lauren’s growth is attributed to digital

activity

38

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Next

Generation

Effectiveness

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@

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