Obama Prezo

Welcome!

Blah, blah, blah...

Product placement!

SNAP Summitwww.snapsummit.com

Open Bar!

Oh.

What Brands Can Learn from Obama

Christian PerryHead Business Guy, Room Full of People

(Polite applause)

Internet Marketing

Jedi Master

This guy.

0

125,000

250,000

375,000

500,000

MySpace Friends

McCain Obama

MySpace Friends

0

300,000

600,000

900,000

1,200,000

Facebook Supporters

McCain Obama

Facebook “Fans”

0

150,000

300,000

450,000

600,000

Biggest Facebook Group

John McCain for PresidentMillion Strong for Barack

Biggest Facebook Group

0

12,500

25,000

37,500

50,000

Twitter Followers

McCain Obama

Twitter Followers

0

25

50

75

100

Likely Voters, 18-34

McCain Obama

July 15 National Poll (18-34 y/o)

} my.BarackObama

Obama’s Social Network Structure

(Etc.)

Five lessons from Obama’s campaign

1. Empower Your Users

2. Leverage Real-Life Relationships

3. Communicate Like Your Customers

Presence:• Social Networks• Social Media• Blogs• Mobile

4. Design for Participation

?

5. Measure Your Success, and Adapt

•Who’s signing up?

•Who’s donating?

•Who’s attending events?

•How are people finding the site?

•Who’s responding?

Summary1. Empower Your Users

2. Leverage Real-Life Relationships

3. Communicate Like Your Customers

4. Design for Participation

5. Measure Your Success, and Adapt

May the Force of Social

Networks...

Be With You!