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This session will focus on the opportunity for online affiliates to drive consumers into physical stores on a CPA basis. This is a huge opportunity and represents the next frontier of our industry.Jonathan Treiber, CEO, RevTrax
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Drive & Track In-Store Sales:The untapped opportunity
Jonathan Treiber, CEO, RevTrax
Driving Sales Cross-Channel
The Cross-Channel Opportunity
Online Advertising Drives In-Store Sales
*Yahoo! and comScore. Research Online, Buy Offline.
Drive to Store
Retailers
Restaurants
Manufacturers
5
How Does The Technology Work?
1 2
3
Printable & Mobile Coupons Registered Gift Card
Registered Credit Card
Attribution…
Attribution continued…..
8
Search / Keyword ID
Tracking Paid Search…
Save Big On Men’s SuitsHuge selection of Men’s Suits. 50% off at S&K. www.SKMenswear.com
Paid Search Case Study
Key Results:
24.4% Clicks to Prints
22.9% Prints to Redemptions
$210.91 AOV
46% New Customer Acquisition
$11.78 Incremental revenue per click
Natural Search
Opportunity to drive consumers to individual stores via local search
Loyalty Affiliates
Save $1 forCollege with
Every Purchase
Coupon Websites
New & Bigger Advertisers
$44 $43
$15
$3
$8
$2
$0
$20
$40
$60
1 2 3
Online Revenues
Store Revenues
More $$$
$7.1 billion
$500 million
If < 7% of retail sales take place online1 and this represents a $500 million market2, offline affiliate marketing could potentially be $7.1 Billion.
1 BIG Research 20072 ValueClick. Investor Relations Overview. January 11, 2006.
Conclusions
Multi-channel merchants need to embrace this.
Publishers need to ask for this.
Contact Information
Jonathan Treiber
CEO
RevTrax
(t) 1-866-996-TRAX (8729) ext. 678
(m) 914.329.8933
Jonathan@RevTrax.com
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