Optimize Your Holidays

3 Challenges of Holiday Marketing:

The competition heats up Advertising becomes more expensive and inboxes get more crowded. Customer behavior changes Your shoppers take on a whole new set of discount craving, speed shopping, cart abandoning characteristics. Why? Selling to a different customer The person that is your customer 10 months out of the year is no longer your customer. You’re now selling to their aunt, brother, boyfriend, and co-worker.

The competition heats up

93% of ecommerce retailers will send an

email on Cyber Monday

Customer behavior changes

71% Of holiday shoppers expect free

shipping, and 47% expect free returns.

Selling to a different customer

23% of shoppers in any ecommerce store

shop only during the holidays.

For more 10 STATS TO TERRIFY

ECOMMERCE HOLIDAY

MARKETERS

Click this picture for more

ecommerce holiday stats.

The solution to these new challenges is not deeper discounts, more emails, or bigger budgets.

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