Perceptions of Marketing Permission

Why Permission?

Consumers Fighting Back!

Digital Privacy Data Security

Best Practices Act (H.R.661) SAFE Data Act. (H.R.2577)

Do Not Track Me Online Act (H.R.654) Data Security & Breach Act (S.1207)

Commercial Privacy BOR (S.799) Data Accountability & Trust Act (H.R.1707 & 1841)

Consumer Privacy Protection (H.R.1528) Personal Data Privacy & Security (S.1151)

Do Not Track Kids Act (H.R.1895) Data Security Act (S.1434)

Do-Not-Track Online Act (S.913) Personal Data Protection & Breach Accountability Act. (S.1535)

Geolocational Privacy and Surveillance Act (H.R.2168/S.1212) Data Security Act (S.1434)

Location Privacy Protection Act (S.1223) Data Security and Breach Notification Act (S.3333)

Social net Online Protection (H.R.5050)

Electronic Communications Privacy Act Amendments Act (S.1011)

Pending Legislation

Why the Difference?

Marketers Consumers

VS.

Survey: Perceptions of Marketing Permission

Marketers Consumers

VS.

70% Require Permission

58% Purchase Lists

Why the Difference?

Marketers Consumers

VS.

Why the Difference?

63% Require Permission

55% Purchase Lists

Marketers Consumers

VS.

Why the Difference?

72% Don’t Want to Share

51% Purchase 3rd Party Data

Marketers Consumers

VS.

Why the Difference?

85% Don’t Want to Be

Tracked

41% Tracking OK

19%No Answer

Marketers Consumers

VS.

Why the Difference?

59% Require Permission

61% Permission is

Needed

RegulatedPermission

Marketers

Consumers

Innocent Questions

How do you get permission in the first place?

Why change if non-permission works?

Typical Process

• Expensive• Inefficient• Time Consuming

Typical Process

• Inefficient• Time Consuming

Your Website

iTunes, Google Play

The Solution

Piggyback4 Rules

• Be where consumers are already making decisions

• Partner with contextually relevant brands

• Be transparent with your opt-in process

• Immediately follow up

The Solution

Classic Ecommerce Piggyback

Web Solution

Piggyback “Co-Registration” – Listing Building & Leads

Mobile Solution

Email Solution

Social Solution

Piggyback “Co-Liking, Co-Following” – Build Social Media Following

The Golden Rule

The ethic of reciprocity

“One should treat others as one would like others to treat oneself”

Ancient Babylon

Ancient China

Ancient Egypt

Ancient Greece

Ancient Judea

Ancient India

Ancient Tamizhagam

Bahá'í Faith

Buddhism

ChristianityConfucianism

Confucianism

Hinduism

Humanism

Islam

Jainism

Judaism

Sikhism

TaoismHuman Rights

Psychology

Sociology

THANK YOU!

Élie Ashery

elie@RegReady.com

http://www.RegReady.com