Pizza Friday 207

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THE NEWS

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Link: numantra.com214.635.2300

Pizza Hut Tries the Sandwich Market Again

"When the moon hits your eye like a big pizza pie," the song goes, "that's amore." But

there is little love lost when a big maker of pizza pie gets hit in the eye with the success

of sandwiches.

Pizza Hut, the nation's biggest pizza chain, will challenge sandwich shops - particularly

those bearing the name of the category leader, Subway - with a new item, backed by a

large campaign that is to begin on Sunday. The product, called a P'Zolo, is shaped like a

sandwich, comes in sandwich varieties like Buffalo chicken and "meat trio" and is priced

like a sandwich, at $3 apiece or two for $5.

The $5 price is no random number, as it echoes what Subway charges for its popular

foot-long sub sandwiches. The campaign to introduce the P'Zolo, by the Martin Agency in

Richmond, Va., is replete with references to Subway, including lines like "Say so long to

the footlong" and "More bang for your 5 bucks.”

New Twitter logo

New Twitter logo looks like Batman

Promoting Nutrition, Disney to Restrict Junk-Food AdsThe Walt Disney Company, in an effort to address concerns about entertainment's role in

childhood obesity, plans to announce on Tuesday that all products advertised on its child-

focused television channels, radio stations and Web sites must comply with a strict new

set of nutritional standards.

The restrictions on ads extend to Saturday-morning cartoons on ABC stations owned by

Disney. Under the new rules, products like Capri Sun drinks and Kraft Lunchables meals -

both current Disney advertisers - along with a wide range of candy, sugared cereal and

fast food, will no longer be acceptable advertising material.

The initiative, which Disney plans to detail Tuesday at a Washington news conference

with the first lady, Michelle Obama, stretches into other areas. For instance, Disney will

reduce the amount of sodium by 25 percent in the 12 million children's meals served

annually at its theme parks, and create what it calls fun public service announcements

promoting child exercise and healthy eating.

http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp

MIKE’STOP 5

CREATIVE PRINT

INNOVATION

http://duplo-evolutionen.se/eng/

FAIL OF THE WEEK

http://www.youtube.com/watch?v=G8ILBmZALE8

OUT-OF-HOME

http://creativity-online.com/news/whats-the-best-book-on-creativity-youve-ever-read/234040

INNOVATION

http://airbaltic.satisfly.com/

ONLINE VIDEO

http://www.youtube.com/watch?v=cSgUx4sG2DA

http://bit.ly/xd1vwj

Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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