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A presentation for RMIT Communicator of the Year. What happens when your customer goes to war with your brand. The speech that accompanied it is on http://silkcharm.blogspot.com
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At war with your customer
The general public creating anti public relations campaigns
Storm in a Teacup… .
flickr freg
The Deluge Starts… .
And another 76 major PR sites
Don’t look behind you… .
Your staff…
.. have a voice, are members of social networks and are engaged
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