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At war with your customer The general public creating anti public relations campaigns

Public Relations Social Networks

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A presentation for RMIT Communicator of the Year. What happens when your customer goes to war with your brand. The speech that accompanied it is on http://silkcharm.blogspot.com

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Page 1: Public Relations Social Networks

At war with your customer

The general public creating anti public relations campaigns

Page 2: Public Relations Social Networks

Storm in a Teacup… .

Page 3: Public Relations Social Networks
Page 4: Public Relations Social Networks

flickr freg

The Deluge Starts… .

Page 5: Public Relations Social Networks
Page 6: Public Relations Social Networks
Page 7: Public Relations Social Networks
Page 8: Public Relations Social Networks
Page 9: Public Relations Social Networks
Page 10: Public Relations Social Networks

And another 76 major PR sites

Page 11: Public Relations Social Networks
Page 12: Public Relations Social Networks
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Don’t look behind you… .

Page 14: Public Relations Social Networks
Page 15: Public Relations Social Networks
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Page 17: Public Relations Social Networks

Your staff…

.. have a voice, are members of social networks and are engaged

Page 18: Public Relations Social Networks
Page 19: Public Relations Social Networks

At war with your customer

Laurel Papworth

[email protected]

0432684992

mailto:[email protected]

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