Sm final presentation 04 02-12

Travel SelectionLocal travel agent’s first steps into social media.

http://www.travelselection.us

About Travel Selection

• Founded in 1993• Women-Owned and Operated• Packages for:– Exotic Destinations– Tours– Cruises– Customized Packages

• Russian Specialties– Visa Assistance

Competitors

• Local–Millennium Tours–Best World Travel– Travel Team

• National– Expedia– Travelocity–Airlines

Objectives

• Expand audience base–All Baby-Boomers–Group Sales–Corporate Sales

• Interaction with customers• Feedback on programs

Social Media Landscape

Primary Tools

• Twitter–Regular tweets about deals

• Facebook–Get to know the travel agents

• Blogger– Tips to travelers

• Website–Deal details, Satisfied Customers

Metrics

• Twitter– 100 followers within year 1

• Facebook– 100 likes within first 2 months. – 200 likes within year 1

• Blogger– 100 views per post within 1 year

• Website– 1 positive rating per curator application before 2013

Posting Schedule

• Initial–Once per Day per Channel• Blogger – three posts / week

• Long-term– TBD– Increase use of effective channel–Predictable Content Scheduling• E.g. Travel Tip Wednesdays

Content

• Daily Deals• Travel Tips• What’s Happening at the Agency?• Destination Recommendations• Travel Polls or Questions• Coupons/Promos• Contests• Special Giveaways

Adoption Plan

• Initial Setup–DONE!

• Training–Account

Administration–Posting Content–Monitoring Metrics

• Ongoing Support

Changes Needed

• Website Maintenance–Adding social media feeds–Adding Facebook, Twitter links–Adding curation buttons

• Social Media Integration–Cross-promote between channels

• Content Commitment–Create new, useful content regularly

Lessons Learned

• Commitment is Key!

• Content is King!

• Marketing integration at the start

• Design with the goal in mind

Thank you for beginning the journey with us.