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8th event of Better Future Better Myanmar 2015 Free Seminar Series
SOCIAL COLLABORA
TION for
Business Benefit
SOCIAL COLLABORATI
ON for Business BenefitTin Zan Kyaw
PrincipalDevice Business Management Academy
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Consumers are made of energy,
companies are made of energy.
That’s why you should plug and play
ONE!
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
THE CHALLENGE IS TO ACHIEVE COUNTRY AND FUNCTIONAL ALIGNMENT WITH THE DIVISION.
DivisionVision
+Strategies
Business Benefit
MARKET RESEARCH AND DEVELOPMENT
PRODUCT PLANNING
DESIGN
PREPARATIONS FOR
PRODUCTION
PURCHASING
MANUFACTURINGINSPECTION
SALES AND AFTER SERVIES
FINANCIAL CONTROL
PERSONNEL ADMINISTRATIO
N
TRAINING
EDUCATION
ALL PEOPLE IN THE
ORGANIZATION
WHO ARE ALL STAKE HOLDERS?
Investors, Shareholders and Lenders
Customers and Users
Unions
Regulatory Authorities
Joint Venture Partners and
Alliances
STAKE HOLDER
S
EmployeesGovernments
Local Communities and Citizens
Private Organizations
Supply Chain Associates
Process
Materials
Products
SUPPLIERSVoice of the Process
Feedback
CUSTOMERS
INPUTS OUTPUTS
Procedures
Methods
Information
People
Skills
Knowledge
Training
Plants & equipment
Services
Information
Paperwork
Moving Forward With
SOCIAL COLLABORATION
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Today We Will Cover
Social Collaboration Connected Enterprise
“ Collaboration using social technologies for the purpose of intra-organizational learning, sharing, and adapting to change.”
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Adapting to a New Connected World @ Work
Past
Enterprise
Enterprise• Organizational stovepipes• Centralized taxonomies• Locked-down processes• One-way communications
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Adapting to a New Connected World @ Work
Present
Enterprise
Social Collaboration• Enterprise social networks• User-driven tagging• Working-out-loud• Two-way communications
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
SocialCollaboration
Customers
Partners
Suppliers
Adapting to a New Connected World @ Work
Future
Enterprise
Connected Enterprise• Structural changes• Connected employees• Adaptive social workflow• Transparent communications
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
SocialCollaboration
Prospects
Competitors
Investors
Clients
Suppliers
Partners
Workforce
CONNECT THE DOTS
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
STRUCTURE
socialnetworks
knowledgesharing
innovation
TRUST
enable reinforces
fosters
trust emerges as knowledge is shared
Refinement ofIntellectual Components
Derivation ofIntellectual Components
Repetitive Learning
Interpretation of Data
Understanding Data
Collection of Data
SPEAK WITH DATA
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Seek > Sense > Share
Seek
Share
SensePKMConnects
work & Learning
personal curation
Personal : according to one’s abilities, interests & motivation (not directed by external forces)
Knowledge : connecting information to experience (Know what, know who, know how)
Management : getting things done (not being manged)
social learning
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Align Tools & Skills“simplifying the complexity”
ContentCreation
TaskCoordina-tion
Meetings
Communi-cating
Netwok- ing
FindingPeopleSharing
Cooperative Collaborative
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
Start Working Out Loud
informal
structured
goal-oriented opportunity-driven
Social Networkscooperation
Communities of Practice
Collab & co-op
Work Teamscollaboration
Cooperation:Sharing freely with
no quid pro quo
Cooperation:Working together
toward a common goal
Knowledge flows when Individuals engage in Teams, Communities & Networks
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
The future leaders of Marketing are below 30
because they are Digital natives …..
COLLABORATIONThe idea of shared goals, shared values…
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
o like an orchestra which
follows a script everyone
has agreed upon
o like a team playing a game
against a common
opponent
COOPERATION
The idea of separate goals interacting for mutual gain • like a marketplace with competing but cooperating vendors• like the internet
INDIVIDUALS COMPETE
o priority to the individual over the group
o no shared sense of identity
o pursuing own goals and competing against others
COLLECTIVES COLLABORAT
E
o priority to the group over the individual
o members adopt a joint identity
o united them around their shared goal.
CONNECTIVES
COOPERATE
o supports and encourages both simultaneously group and individual
o no shared sense of identity
o members busy pursuing their own goals
what is COLLABORATION?
Collaboration is a recursive processwhere two or more people ororganizations work together towardan intersection of common goals...bysharing knowledge, learning andbuilding consensus (Wikipedia)
COLLABORATION IS NOT WORKINGSEPARATELY ON THE SAME PROJECT
WHY COLLABORATE?o Team Building & Moraleo Communicationo Cross Disciplinary Skillso Cross Disciplinary Insighto More Heads/Eyes/Perspectiveso Team & Stakeholder Buy Ino Fun!
COLLABORATION
INFORMATION it’s all around us
FILES physical, electronic
SYSTEMS processes, data warehouses, workflows, procedures
PEOPLEresources with unlimited potential…and legs
FLOW OF INFORMATION
flowing
FLOW OF INFORMATION
stalled
IDEAS innovations,where are they
EMPLOYEES waiting to be shared
COLLECTING AND STORING
just bagging them up
USING to add light to otherwise dark corners
COLLABORATIONwhat is it…really?
COMMUNICATIONspeak, listen& respond
CONTENT documents, spreadsheets, reports, presentations, multimedia, etc.
COMMUNITYaffinity groups, skill sets and shared areas of interests
COMMUNICATION, CONTENT & COMMUNITY
good places to start your search
ASPIRINS OR VITAMINS
which is better?your answer is important
LOOK FOR THE HEADACHES
it’s not hard to find them
SHARING FILES AND INFORMATION
teams and workgroups
EMAIL JAILrequesting larger quotas, moving a lot of files around
GLOBALLY DISPERSED
team members all over the place
NEW PLAYERSmergers, acquisitions, new resources and skill sets
WHAT CAN BE DONE?
what “aspirins” are available for these headaches
Social
Team collaboration
Real-time collaboration
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
SOCIAL COLLABORATIONFOR BUSINESS BENEFIT
Real Stories, Real Impact
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
WORKPLACE WEBo Growing knowledge work complexity
o Rapidly changing environments
o Dynamic, shifting roles
o Workers engage with 10-20 people/day
o Network behaviors, digital skills
NEW PERFORMANCE PERSPECTIVES
o Empower frontline decision-makingo Foster direct engagement for alignment, continuous
improvement, innovationo Create environment for adaptability to change,
collaborative work
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
WORKING SOCIAL
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
COMPLEX WORK PROCESSo Email driven workflowso Fractured communication
threadso Project artifacts not in flowo Versioning-quality controlo High value meeting time
for status, issues trackingo Continuous improvement
hampered by buried knowledge
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
SIMPLIFIED WITH SOCIALo Transparent, persistent
thread of work dialogue
o Documents in current context
o Visible problem solvingo People to people;
people to contento Conversation becomes
a knowledge base
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
TOWARD A TRULY DISTRIBUTED MODEL
o Peer-to-peer communication:– enables trusted relationships
o leverage lively communication– Horizontal and vertical knowledge flows allows
integration of local cultures and sharing of good practices
– reconnects headquarters with what is really happening
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
WE USED SOCIAL COLLABORATION
o Global team with client engaged in the development
o 2-way conversations drive deep engagemento Transparency of work and conversationso Knowledge built together through conversations
& querieso Shifting leadership roles as requiredo Coordinating and problem solving collectively
4CS OF COLLABORATION
Capturing the benefits of social technologies
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
4CS OF COLLABORATION
o Community (must have a shared purpose)
o Communication (cultivate an ethic of sharing)
o Coordination (tool selection, training, and rollout)
o Co-creation (efficiency savings, innovation, etc)
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
ONE TO ONE MANY TO MANY
Closed inefficient hidden
Open efficient searchable
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
WHAT ARE SOCIAL TECHNOLOGIES?
o Online applications, platforms and media which
aim to facilitate interaction, collaboration and
the sharing of content.
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
CLOUD COMPUTING : PUBLIC & PRIVATE
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
NEW COLLABORATION SPACES
collaborativeReal timetransparentflexiblelowcost
LEARNING IN A
SOCIAL ORGANIZATIO
N
From Training to Supporting Social Collaboration
Coordinate
Form team
Contribute
Connect and relate
Find & discover people
Share what you know, have and think
Make yourself visible and participate
Purpose, Values, Self-awareness and Motivation
Goal
VALUE CREATION
Oscar Berg’s Collaboration Pyramid
High visibility
Low visibilityTraditional view
of collaboration
Social
collaboration
Build
trus
t and
eng
agem
ent
Find
opp
ortu
nitie
s
12 TIPS FOR SUPPORTING SOCIAL COLLABORATION
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
1. Be clear about the purpose of the initiative
2. Be clear who “owns” the Community
3. Decide who will be the Community Manager
4. Launch when you are ready
5. Invite some early test users
6. Consider a viral launch
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
7. Or make a song and dance about it!
8. Help people understand how it can become part of
their daily routine
9. Help people to narrate their work
10. Keep the group or community vibrant
11. Understand that not everyone will contribute
12. Do not underestimate the time it takes to nurture a
group or community
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
COLLABORATION : STRATEGIC OBJECTIVES
Better individual productivity
Increased job satisfaction
Increased employee engagement
Greater organizational stability
Better bottom line performance
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
WHAT MAKES PEOPLE ENGAGE?
“Sometimes it’s not the job that burns you out, it’s the organization”
CONNECTING PEOPLE CREATES VALUE
COLLABORATION IS ABOUT PEOPLE
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
THERE ARE MANY COLLABORATION TOOLS
o Discussion groups
o Forums
o Team spaces
o Instant messaging
o Fileshares
o SharePoint
o Lotus Notes
o Mailing lists
o Blogs
o Intranet pages
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
TWO CRITICAL SUCCESS FACTORS
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
THERE ARE TWO CRITICAL SUCCESS FACTORS FOR COLLABORATION TOOLS
o Clear purpose
o Common sense of community
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
OTHER KEY PRINCIPLESo You can’t force staff to collaborate
o Let staff drive their own experimentation and
use of tools
o Target and support areas that have a clear
desire and need
o Build trust and relationships face to face
FORMING
STORMING
NORMING
PERFORMING
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
ENSURE THERE ARE BUSINESS OPPORTUNITIES FOR COLLABORATION
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
COLLABORATION MUST BE SUPPORTED AND FACILITATED
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
BUILD SOCIAL NETWORKS TO CONNECT PEOPLE WITH PEOPLE
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
FOCUS ON THE PURPOSE AND OUTCOME, BEYOND JUST CHATTING
Easy to find information
Learn and grow
Live a more public life
Use multiple devices
Easy to learn and teach
others
Connect with people
Engage with others
You control technology
Join/create communities
YOU
ADAPTIVE
ADOPTIVE
DEFINED
EXPLORATORY
UNAWARE
EMERGENT COLLABORATION MATURITY MODEL
CAPABILITIES
BU
SIN
ESS
VA
LUE
STR
ATE
GIC
VA
LUE
GA
P
COLLABORATION ALSO BENEFITS THE CUSTOMER
o Ability to respond faster to customers
o More accurate customer responses
o Create knowledge/content repository for
repeating issues
o Integrate customer feedback into company
products and services
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
ECONOMIC TECHNOLOGY SOCIAL
3 DRIVERS
SOCIETAL DRIVERS• Increasing Population
Density• Drive for Sustainability• Desire for Community• Generational Altruism
ECONOMIC DRIVERS• Monetize Excess or Idle
Inventory• Increase Financial
Flexibility• Access Over Ownership• Influx of VC Funding
TECHNOLOGY DRIVERS• Social Networking• Mobile Devices and
Platforms• Payment System
“ SOCIAL COLLABORATION FOR BUSINESS BENEFIT ”
THE SOCIAL NETWORK ONEo One place to find datao One place to collaboration with like-minded people sociallyo One place to collaborate with like-minded people professionallyo One place to access personalised content (news/events/likes/etc)o One place to search the webo One place to deal with my governmento One place to store my personal stuff
(email/music/data/bookmarks/calender/documents/images/tasks/shopping records/etc)
o One place to keep up with parenting issues (shcools/health)o One place to keep up with my local community
YESTERDAY
Towards A committed
workforce
Doing Worker
Physical Office
Use of Calculators
One-to-One communication
Team work Mindset
TODAY
Towards A quality
workforce
Thinking Worker
Computerized Office
Use of Terminals
One-to- many communication
Quality Mindset
TOMORROW
Towards A world class workforce
Knowledge Worker
Virtual Office
Use of Internet
Many-to-many communication
Innovation Mindset
WORK FORCE
Thank You
Tin Zan Kyaw
Principal
09 797367944 & 09 797367955
Contact us for more information
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