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Delta Business Solutions Presentation at Business Breakfast Bites - September 2011
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Marketing Through Social Media
Business Breakfast Bites
September 9, 2011
Delta Business Solutions1401 N 26th Street, Suite 104Escanaba, MI 49829Phone: 906-217-2000Fax: 906.233.9512Website: DeltaProAdvisor.com
Business Breakfast Bites
What is Social Media?
Social media is user generated content that
is shared over the internet via technologies
that promote
engagement, sharing and collaboration
From The Social Media Guide
Business Breakfast Bites
Why Use Social MediaIn Your Organization?
•Help achieve business goals
•Reach new audiences
•Actively engage your audience
•Provide information in a timely manner
•Expand communication tools
•New advertising outlet
Business Breakfast Bites
Social Media Platforms
•YouTube
•Slideshare
•Flickr
•Quick Response Codes
Business Breakfast Bites
•Business and Community Use is Growing Exponentially
• You can separate your personal from your business presence
•It matters in Search Engine Optimization
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•Link sharing, not trite sharing
•Highlight newsworthy events
•Drive clients to website
•Search existing company strategies
Business Breakfast Bites
•Worlds largest professional network•Execs in all Fortune 500 companies•60% of incomes over $93,000•People with incomes over $200K were more likely to have over 150 connections than lower income users
Source: Atlas Advertising Research
Business Breakfast Bites
Other Social MediaApplications
•YouTube
•Slideshare
•Flickr
•Quick Response Codes
•Tracking Software / Analytics
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Social Media Advertising
•Most sites offer advertising as an option to grow your audience, like Facebook Ads or LinkedIn's Direct Ads• Set profile to target who views the ads•Pay per click, and set spending caps•Problems with reaching Local market
Business Breakfast Bites
Social Media Advertising
•Social Media are not a replacement for other marketing channels.
•Social Media are a supplement that can fill gaps and strengthen your existing strategy.
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A Social Media Strategy
•Develop Objective•Identify your targeted audience•Develop some benchmarks• Time?•Money?•Who controls?•Decide upon best tools for your organization (LinkedIn, Twitter, etc.)•Just Do It!
Business Breakfast Bites
What does this all mean?
A reasonable inclusion ofSome Social Media in yourBusiness or Organization is prudent
No-one has benefited more than small businesses.
Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement.
2011 Social Media Marketing Industry Report
Business Breakfast Bites
Social Media Reference
“Your Guide to the Social Media Jungle”http://www.socialmediaexaminer.com/small-businesses-benefit-most-from-social-media-study-reveals/
“Thoughts on Twitter Versus Facebook for Business” - Entrepreneurhttp://www.entrepreneur.com/blog/218925
“How Social Media Really Works for Small Business”http://www.toprankblog.com/2011/01/small-business-social-media/
Business Breakfast Bites
Social Media Reference
“30 Social Media Predictions From 30 Social Media Pros”http://www.socialmediaexaminer.com/30-social-media-predictions-from-30-social-media-pros/
“Android Quick Response Basics”http://qrdroid.com/
“Quick Response Mobile Marketing”http://www.adverscan.com/Services/quick-response-mobile-marketing.html
Business Breakfast Bites
“What is clear however, is that in order to really
benefit from social media, you need to have a
strategy in place that takes into account your
strengths. Additionally, it needs to have specific
targets and goals, all driven by a tactical, yet
strategical, plan. You then need to have a way of
measuring your social media marketing results and a
means of fine-tuning them.”
Closing Thoughts
David Amerland - author of a number of best-selling SEO and Online Marketing books which have helped webmasters dominate search engines and find online success.
Marketing Through Social Media
Thank You!
Business Breakfast Bites
September 9, 2011
Delta Business Solutions1401 N 26th Street, Suite 104Escanaba, MI 49829Phone: 906-217-2000Fax: 906.233.9512Website: DeltaProAdvisor.com
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