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Presentation to Council of CPO's - Montreal, April 2011
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social mediain the enterprise
Harold Jarchejarche.com
InternetTimeAlliance.com
Council of Chief Privacy Officers
1Monday, 25April, 2011
Lesson #1
2Monday, 25April, 2011
Internet Privacy
Venn Diagram
Social Media Job Aid
inspired by Dave Makes
3Monday, 25April, 2011
A Networked
World
4Monday, 25April, 2011
Artisans - Hierarchies - Networks
~19th C +/- 20th C 21st C
Work has Changed
5Monday, 25April, 2011
Self-publishing
RidiculouslyEasy
Group-forming
UnlimitedInformation
Internet
Hyperlinks subvert Hierarchies*
* cluetrain.com6Monday, 25April, 2011
Photo: ma3t egypt
massdecentralized
social}
7Monday, 25April, 2011
Blind MonksExaminingthe
Elephant
KM
OD
HR
Legal
Marketing Training
SocialMedia
Sales
IT
8Monday, 25April, 2011
WhyDoesThis
Matter?
9Monday, 25April, 2011
50% Wasted TimeKnowledge Workers
2011 WebTutorials Report
36%
14%
Finding Information Contacting PeopleScheduling Meetings
Managing Unwanted CommunicationsTime
10Monday, 25April, 2011
Robert Kelley, CMU asked knowledge workers:
“What percentage of the knowledge you need to do your job
is stored in your own mind?”
75%
18%9%
1986
20061997
2011?11Monday, 25April, 2011
Social Media in BusinessIncreasing Speed of Access to Knowledge
(McKinsey 2011)
?
! ??
?! !
12Monday, 25April, 2011
Whatkind of
knowledge?
13Monday, 25April, 2011
TacitKnowledge
14Monday, 25April, 2011
we share tacit knowledge through conversation
15Monday, 25April, 2011
It’s called
Working Sma"er
mimiandeunice.com
16Monday, 25April, 2011
Source: Charles Jennings - duntroon.com17Monday, 25April, 2011
The Librarian by Giuseppe Arcimboldo
Age of informationself-service
Just Google it!(and let them track you)
FewerAssistants
18Monday, 25April, 2011
US Workforce in 2011
Opportunities:
growing
Source: Socialcast19Monday, 25April, 2011
Leadership
SocialLearning
CollaborativeWork
Communicating&
Connecting
20Monday, 25April, 2011
nomadic + collaborative
managing collective knowledge
diverse community versus disciplined unity
Challenges for Leaders
m2ie.fr21Monday, 25April, 2011
Leadership in Complexity
Boundaries & Attractors Image: Roger McLachlan
22Monday, 25April, 2011
23Monday, 25April, 2011
Will what you’re about to share online offend, surprise, or shock your:
Spouse / Mother / ChildrenEmployer / Clients / Business Partners (current or future)
Coworkers
in a way which critically jeopardizes your relationship?
Mike Brown - brainzooming.com
Yes / No
24Monday, 25April, 2011
Writers on SpareBank blog are personally responsible for posts.
Do not quote or refer to customers, partners or suppliers without permission.
Be the first to admit mistakes & do not remove previous posts without saying so.
Contribute to building credibility.
Norway
http://www.slideshare.net/SpareBank1/regler-for-blogging-i-sparebank-1-gruppen
25Monday, 25April, 2011
some boundariesgo too far
26Monday, 25April, 2011
6 February 2011
http://www.heraldsun.com.au/opinion/cbas-snitch-policy-an-alarming-attempt-to-control-speech/story-fn56b2fi-1226000793944
27Monday, 25April, 2011
Reuters
28Monday, 25April, 2011
Think before you post
Be transparent
Use separate accounts
Don’t scoop the wire
http://handbook.reuters.com/index.php/Reporting_from_the_internet29Monday, 25April, 2011
a dissenting opinion
30Monday, 25April, 2011
"All of these flaws boil down to one thing:
A desire to control something
that fundamentally can’t be controlled,
and a fear of what happens
when that control is lost."
http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/
31Monday, 25April, 2011
“Some things are bad to say on Twitter, and some things are not —
and some stuff you can’t always tell immediately.”
“If your employees need to be told that kind of thing, they are probably too stupid to be on your payroll
and should be sent to work for your competitors instead.”
http://gigaom.com/2010/03/12/reuters-and-why-social-media-policies-dont-work/
32Monday, 25April, 2011
a personal insight
33Monday, 25April, 2011
I was always impressed with the approach
Reuters took -
[1] Clear communications policy
[2] Posted on Logon
[3] Expect people to behave
[4] Act on abuse
Charles Jennings
34Monday, 25April, 2011
boundaries mustbe flexible & negotiable
35Monday, 25April, 2011
Summary
There is no real privacy online
Social media are powerful business tools
Understand your business
Understand social media
Set negotiable boundaries
Reinforce positive behaviour
Be flexible
Life in Perpetual Beta
36Monday, 25April, 2011
More Links
http://www.diigo.com/user/jarche/SM_policy
37Monday, 25April, 2011
social mediain the enterprise
Harold Jarchejarche.com
InternetTimeAlliance.com
Council of Chief Privacy Officers
38Monday, 25April, 2011
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