Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results

Sandra FathiPresident, Affect StrategiesPresident, PRSA New York ChapterEmail: sfathi@affectstrategies.comTwitter: @sandrafathi

Web 2.0 ConferenceSan Francisco, March 30, 2011

1. Start with the End in Mind

Photo Credit: WeddingDish.com

2. Identify & Understand Your Audience

3. Fish Where the Fish Are

4. Key Performance Indicators

Photo Credit: SheKnows.com

5. Build Tracking, Tripwires & Milestones

6. Map Out a Plan

7. Establish Rules of Engagement

Photo Credit: U.S. Army

8. Nourish with Great Content

9. Monitor, Measure, Analyze, Tweak & Repeat

The Q4 2009 New York City campaign:

723 sales leads 900+ sweeps leads $1,067,000 in revenue (by close of Q4 2009) 114% year-over-year increase

The Q4 2010 Campaign:

35 interviews 594 articles 267,399 visitors to the site in 90-days directly from articles placed357 % year-over-year increase

Celebrity Judges

04/12/2023

Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathi sfathi@affectstrategies.com

Twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Web: www.affectstrategies.comBlog: www.techaffect.com