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"Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results" presented by Sandra Fathi at Web 2.0 Expo on March 30th in San Francisco
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Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Sandra FathiPresident, Affect StrategiesPresident, PRSA New York ChapterEmail: [email protected]: @sandrafathi
Web 2.0 ConferenceSan Francisco, March 30, 2011
1. Start with the End in Mind
Photo Credit: WeddingDish.com
2. Identify & Understand Your Audience
3. Fish Where the Fish Are
4. Key Performance Indicators
Photo Credit: SheKnows.com
5. Build Tracking, Tripwires & Milestones
6. Map Out a Plan
7. Establish Rules of Engagement
Photo Credit: U.S. Army
8. Nourish with Great Content
9. Monitor, Measure, Analyze, Tweak & Repeat
The Q4 2009 New York City campaign:
723 sales leads 900+ sweeps leads $1,067,000 in revenue (by close of Q4 2009) 114% year-over-year increase
The Q4 2010 Campaign:
35 interviews 594 articles 267,399 visitors to the site in 90-days directly from articles placed357 % year-over-year increase
Celebrity Judges
04/12/2023
Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi [email protected]
Twitter: @sandrafathi LinkedIn, Facebook: Sandra Fathi Web: www.affectstrategies.comBlog: www.techaffect.com
