Sound Business: Giving Your Brand A Voice - Then Teaching It To Sing

© iV 2014

sound business : giving your brand a voice - then teaching it to sing

© iV 2014

branding

© iV 2014

branding

© iV 2014

Don’t Leave Home Without It

branding

© iV 2014

branding

© iV 2014

audio branding

ux / uibrand theme

product sound

mnemonic

brand voice

soundscapes

advertising sound

branded audio content

© iV 2014

audio branding

sight sound?

© iV 2014

audio branding

relative importance

41%58%

sight sound

© iV 2014

audio branding

marketing expenditure12%

84%

sight sound

© iV 2014

sound benefitscommunicates on a deep emotional level

© iV 2014

sound benefits

speaks a universal language

communicates on a deep emotional level

© iV 2014

sound benefits

creates meaningful associations

speaks a universal language

communicates on a deep emotional level

© iV 2014

sound benefits

creates meaningful associations

speaks a universal language

communicates on a deep emotional level

acts on our physiology

© iV 2014

connects us

creates meaningful associations

speaks a universal language

communicates on a deep emotional level

acts on our physiology

sound benefits

recognition

equity

engagementidentity

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management

ROI

sound business

behaviorrecognition

equity

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ROI

sound business

intuitionart

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sound strategy

sciencedata

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sound strategy

andart science

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sound strategy

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sound strategy

strategist

creative director

behavioral economist

70% redemption rate

30% increase in engagement

© iV 2014

the power of sound

29% increase in sales16% increase in traffic

© iV 2014

the power of sound

130% increase in sales

© iV 2014

the power of sound

© iV 2014

the power of sound

27% increase in sales

© iV 2014

the power of sound

© iV 2014

the power of sound

11% decrease in sales

© iV 2014

thanks!

skeller@ivaudiobranding.com @ivgroup