Startup Live Vienna 6 Elevator Pitch Workshop

Startup Live Elevator Pitch

Pitch 1

3 Things first

No!

1

Art not Science

2

Anytime

3

We are here

But a week earlier

Ideas will inspire

Ideas will die* *Don‘t worry, they are not really dead

WTF?

Pitch

Let‘s talk about pitch

It starts here

It has to go there

Methaphorically singing speaking

This is in between

Your head

Their heads

Pitch ? ? ?

90 fucking seconds

Sales 101

Attention

Interest

Decision

Action

Pitching = selling

But pitching is more!

Center of the universe

KYA = Know Your Audience

Connection

with

Excitement

Retention

?

Emotion

Connection

Excitement Retention

Clarity

What can you do?

Preperation

Get out of YOUR head

Repetition

K.I.S.S.S.

Keep It Short, Simple & Sexy

Explain to a teenager

One-Liner

Relate to know things

Delivery

Authenticity

Structure

Different stuff, but same „molecular“ structure

15 sec

30 sec

30 sec

15 sec

Anatomy 1 You

Problem

Solution

Your Need

15 sec

30 sec

30 sec

15 sec

Anatomy 2 You

Need

Satisfaction

Your Need

15 sec

30 sec

30 sec

15 sec

Anatomy 3 You

Vision

„Product“

Your Need

15 sec

45 sec

35 sec

Bad Pitch You

Problem

Solution

Pitch 2

Pitch 2 Don‘t let your idea die

A well prepared, well delivered,

short, sexy, simple Pitch about a clear idea that

is authentic,

can be understood by a teenager

has an easy to follow structure

raises emotions,

excites and connects with people,

will be retained

(and most importanty) focuses on audience

where you listen (!) to feedback and interate over time

Magic formula (in words)

Magic formula (in pictures)

Emotion

YOU