Startup Marketing is Art

Startup Marketing Labs

7/16/2013

Startup Marketing Labs

7/16/2013

Startup Marketing Labs

7/16/2013

Startup Marketing Labs

7/16/2013

Startup Marketing Labs

7/16/2013

STARTUP MARKETING IS ART.

art/ärt/

Noun1. The expression or application of human creative skill and imagination2. Works produced by such skill and imagination.

Synonymscraft - skill - artifice - science - workmanship - knack

Marketing is the open-ended process with the end goal of creating demand for something.

Startup Marketing Timeline

1. Start with nothing.

Take that which does not exist, and turn it into something people want.

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

From creating a name to coming up with a logo, you must then create the story that defines what it is you offer.

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

Put the idea into the world and let people know what it is.

3. Generate Awareness

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

Package the idea in a way that solves the problem of a defined set of people, and make them want it.

3. Generate Awareness 4. Create Demand

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

Find ways to get in touch with the audience, and get them to try the product.

3. Generate Awareness 4. Create Demand

5. Engage

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

Keep in touch with your leads, keeping your product top of mind.

3. Generate Awareness 4. Create Demand

5. Engage

6. Nurture

Startup Marketing Timeline

1. Start with nothing. 2. Define what it is.

Make sure that customers stay customers, and make them want to be references.

3. Generate Awareness 4. Create Demand

5. Engage

6. Nurture

7. Keep customers happy

Human creative skill and imagination is part of every step in the process.

Every blog post.Every case study.Every event, email, and video.

All are decisions that require creativity and imagination.

And that’s why we’re here today. A group of creative people with an insanely difficult end goal trading stories, discussing challenges, and learning from each other.

PR:Corinne Federici, CorporateInkRachel Adam, CorporateInk

Casey Cardinal, InkhouseLisa Mokaba, InkhouseKatie Ledoux, Inkhouse

Events:Ann Sharon, CloudLockPaul Hlatky, Greenhorn Connect

Inbound Marketing:Anum Hussain, Hubspot

Branding:Amy Groden-Morrison