The Business Partner Story

From CHAOS TO CONTROL

Dynamic marketing Concepts that create Business Freedom

My Purpose is to Help You…

• Increase Your Profitability

• Build Your Lead Flow

• Get Your Brand In Front the RIGHT

Customers

• Determine the Coaching Program that is

Right For You

#1 In Business Coaching

• FSBI brands dominate the business coaching franchise market…

• Pioneers of business coaching with over 24 years of proven experience…

FSBI 33%

The United States has over 7.2 million pay-rolled businesses.

98% have under 100 employees. These businesses create 84% of U.S. jobs...

Entrepreneurship is Thriving…

Who Will Lead Us…

Out of every 100 independently owned small businesses started today…

Source: SCORE 2006 - Counselors to America’s Small Business www.score.org

A small business fails every 3 minutes in North America!

Over 50% will fail in 3 Years!

Over 90% will fail in 10 Years!

Reality of Business…

It’s a fact!

– 78% lack a solid business plan

– 73% are being overly optimistic about sales

– 77% are not pricing their products or services properly

– 70% Don’t recognize/ignore weaknesses, don’t seek help

Source: SCORE 2006 - Counselors to America’s Small Business

www.score.org

Out of every 100 independently owned small businesses statistically -

Marketing Coaches Reverse This Trend!

A marketing coach mentors entrepreneurs in growing their businesses, so the incremental cash flow more

than pays for their customized education…

Can I Be Your Coach for the Next Hour?

Raise your hand if you’re open to being coached over the next hour…

Our Proprietary Process

IRRELEVANCEResearch• Market

Research

CHAOSSegmentation• Targeting• Positionin

g• Branding

NORMALIZEMarketing mix• Product• Price• Placement• Promotion

AFFLUENCEImplementation• Execution• Quality• Experienc

e

FREEDOMControl• Monitor• Evaluate• Improve

FIVE STEPS TO MORE CUSTOMERS

#1 Tactical Marketing Plan

#2 Unique Selling Proposition & Guarantee

#3 Marketing ROI

#4 Target Market Study

#5 Competitive Marketing Analysis

#6 Brand Audit

#7 Corporate Branding Package

#8 Relationship Marketing Plan

#9 E-Marketing Plan

#10 Event Marketing Plan

#11 Customer Database Development

#12 Social Media Plan

#13 Media Advertising Plan

Our Rapid Impact Strategies

Our Rapid Impact Strategies

One-Page Strategic Plan

Competitive Market Analysis

Determining your Competitors

Understanding Your Competitors

Development of a system for evaluating a company’s marketing efforts when compared to the primary competition.

Target Market Study

Development of a process to more effectively identity leading demographic psychographic and geographic attributes of ideal prospective customers so you can target your marketing toward people who buy.

Targeting the Consumer

Unique Selling Proposition & GuaranteeDeveloping a Unique Selling Proposition & Guarantee so that your ideal customers feel compelled to do business with YOU instead of your competitors because you’re different than all the rest

USP & Guarantee

Diffusion of Innovation

Innovators – 2.5%

Early Adopters –

34%

Late Majority –

34%Laggards –

34%

NORMALIZEMarketing mix• Product• Price• Placement• Promotion

Tactical Marketing Plan

Relationship Marketing

Prospect Database

Relationship Marketing Plan

Development of a plan for driving referrals, strategic partners, various sponsorships and increased network marketing.

AFFLUENCEImplementation• Execution• Quality• Experience

E-Marketing Plan

Products and Services

Event Marketing

E- Marketing Plan

Development of a plan for optimizing company website, e-mail, organic SEO blogs, newsletters, affiliate programs, social media and ad word campaigns.

Marketing Products & Creative Services

• Promotional Items & Awards• Corporate Apparel & Accessories• Printing • Signs & Banners• Tradeshow Displays & Graphics• Graphic & Web Design• Digital Media Production & More!

Social Media and E-Marketing

Capitalize on the power of the internet to keep the company in front of current and former Clients and

Customers, and generate new prospects.

Event Marketing Plan

Development of seminar and trade show plans, client appreciation events, open houses, and speaking engagements.

•Self Packing Displays•Briefcase Displays •Tabletop Displays

• Banner Stands• Large Format Graphics• Imprinted Table Skirts

Trade Show Displays

MARKETING MACHINEControl• Monitor• Evaluate• Improve

Marketing ROI and KPI

Brand Audit

Corporate Branding and Marketing

package

Brand Audit

Purchase Experience

Post Purchase Experience

Pre Purchase Experience

BRANDPERCEPTION

Development of a comprehensive system of evaluating and calibrating the entire Customer experience and creating the brand that Customers believe in and remember.

Marketing ROI and KPI

Develop a process to scientifically measure lead acquisition cost, client acquisition cost, and campaign return on investment.

Corporate Branding & Marketing Package

Development of improved logos, graphics, logoed apparel, business cards and stationary (often driven by Brand Audit)

Two ways you can go…

Keep trying to improve your business on your own…

Do what every winner does: invest in their own education with the help of a coach…

Our marketing and designprofessionals perform as if they were your own in-house team. Creatively driven and cost conscious, you can expect this team to be on time and on budget.

Creative Design

For logos, brochures, postcards, newsletters & more!

The highest quality digital prints for postcards, fliers, door hangers, labels & more!

Digital Printing

Fast quotes & turnaround!

• TV & Radio Commercials • Promotional & Training Videos• Video for Web• DVD Presentations

Digital Media Production

• CD Business Cards• Web Design & Hosting• DVD & CD Duplication• Email-able Videos

We can custom imprint a companies or organization’s logoon over 750,000 types of products!

Promotional Items & Awards

Your one Source Re-source for all your Signage & Graphic Display needs! We have the capability to print directly onto virtually any material.

Signs & Banners

Next Steps