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Businesses need to reach their consumers to tell them who they are and how are they
better than the competitors
But, consumers aren’t interested in listening to boring, selfish and pushy businesses!
Instead they are interested in entertaining, useful and informative stuff!
they read newspapers and magazines
listen to radio
stare at idiot box for hours
do almost every next thing online
Or just go hang out and
bump into billboards!
Businesses pay for consumer’s eye balls & ears and buy some space at these interesting
places to reach them
Advertisement
Buy This!
Every time a business wants to reach out to a certain number of consumers with a new
message, it has to buy reach
Reach: 10,000 People Cost Per Reach: 20 Bucks
Total Cost = 10,000 × 20 !!
Businesses worldwide
spend mindboggling
budgets just to sell what
consumers don’t really
need.
Instead, hang on. Make
something that consumers
really need. And let
consumers find you.
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