Tom De Bondt - ZEB - eRetail 2014

Preview:

Citation preview

Customer Journey

UitgedieptZEB

Tom De Bondt

Ecommerce Manager

200.000

CUSTOMERS/Y

EAR

2

PURCHASE

S/ YEAR

€100/PUR

CHASE

€40.00

0.000

20%

KLANTE

N

20%

KLANTE

N3

PURCHAS

E/YEAR

20%

KLANTE

N3

PURCHAS

E/YEAR44.000.000 REVENUE

10%

RENVENUE

UPLIFT

CUST

OMER

JOU

RNE

Y

CUST

OMER

MAP

JOU

RNE

Y

CUST

OMER

STEP 1

STEP 2

STEP 3

What do I

need?What is

important?

STEP 4