Top Takeaways from #PRSAICON

Presented by: Co-Communications

Top 12 TakeawaysFrom #PRSAICON

PRSA national reported that 60% of PR professionals are reporting directly to

the c-suite, yet 80% of MBA programs do not include communications and

reputation management.

- PRSA Chair and CEO Gerard F. Corbett, APR, Fellow PRSA

A great dialogue is necessary for creating alignment in an

organization. Internal corporate social collaboration is the next

big thing.

- Melissa McVicker, Director of Employee Communications, Intel  

Research shows that if you have a bad rep and show that

you are trying to change, you get even more 'props' than a company who regularly engages in

Corporate Social Responsibility.A bad reputation can be overcome.

- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of Marketing, University of Western Ohio

There is a need for regulated industries to be part of the conversation on social media from a relationship management perspective. Regulators are looking at

what regulated industries are doing...who is complaining about entities?

  - Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American Bankers Association

Loyalty is making a comeback because it can

be integrated and tracked

via mobile.

- Dawn Marie Yankeelov, President and Founder, Aspectx

Opportunity can be manufactured. Prearrange opportunities and take

advantage of them.

-Biz Stone, Co-Founder, Twitter

There is no substitute for face-to-face

communication.

-Tim Westergren, Founder and Chief Strategy Officer, Pandora

To recruit top talent, small agencies should think about creative compensation strategies - perks, sign

on bonuses, flex schedules, professional development opportunities, etc.

- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group

is a powerful tool for helping consumer brands to move

the needle. 

Transparency is a powerful tool

for helping consumer brands

to move the needle. 

Gamification has proven an effective workplace training tool.  

Employees trained by video games learn more factual information,

attain higher skill levels and retain information longer.

- University of Colorado Business School, 2010, via Shel Holtz

D, do you have any examples of companies/images to be used here.

An organization's

actions speak more loudly

than its words.

- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSA's 2012 Outstanding Educator Award)

How you prepare a client to

be his or her own PR is very important.

- Michael Steele, Political Analyst, MSNBC; Former Chairman,

Republican National Committee

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