Twcfinalpresentation1

OTW: MedAlertTechnology & World Change

Friday, September 25, 2009

Ageing Population

Brain power

declines with age

Friday, September 25, 2009

market research@ Farrer Park

Friday, September 25, 2009

8%

14%

34%

41%2%

0 1 2 3 More than 4

How many times do you have to take medicine a day?

Friday, September 25, 2009

24%

11%

59%

6%

0-3 4-6 7-10 More than 10

How many types of medicine do you take per day?

Friday, September 25, 2009

22%

29%

39%

11%

0-5mins 5-10mins 10-15mins More than 15mins

How much time do you spend sorting out your medicine daily?

Friday, September 25, 2009

PrototypeInitial Stage

Friday, September 25, 2009

market research@ SINGAPORE GENERAL HOSPITAL

Friday, September 25, 2009

Max no. of times a patient takes medicine is 3 TIMES a day

Preferable timing to consume medication is between

8:00 and 20:00

Friday, September 25, 2009

Jonathan Diong,Pharmacist

Max no. of times a patient takes medicine is 3 TIMES a day

Preferable timing to consume medication is between

8:00 and 20:00

Friday, September 25, 2009

Must be simple and straight forward for

elderly to comprehend

Friday, September 25, 2009

Associate Prof Lim Swee Hia, Director of nursing

Must be simple and straight forward for

elderly to comprehend

Friday, September 25, 2009

market research@ SIMLIM TOWER

Friday, September 25, 2009

Prototypeimprovements

Friday, September 25, 2009

Final prototype in the making

Friday, September 25, 2009

@NUS ArchiLABFriday, September 25, 2009

laser machine

finishing touches

Friday, September 25, 2009

Friday, September 25, 2009

our engineer

Refinementsto our wiring system

Friday, September 25, 2009

Friday, September 25, 2009

presenting to you:

Friday, September 25, 2009

presenting to you:MedAlert

Friday, September 25, 2009

presenting to you:MedAlert

you’ll never forget...

Friday, September 25, 2009

Friday, September 25, 2009

Friday, September 25, 2009

Time to Test out MedAlert

Friday, September 25, 2009

Francis goh, pharmacist

no similar products in the local market

price range $80 to $100

favourable to sell in hospital

Friday, September 25, 2009

lighting effect is good

especially useful for old who lives alone

affordable

Lim Siew Hwei, Staff Nurse

Friday, September 25, 2009

Business Plan

Friday, September 25, 2009

Target Customer: Elderly

Distribution Channel: Hospitals, Pharmacies & Websites

Customer Base

Friday, September 25, 2009

Priced at S$100

Collaboration with MOH

Tap on MediSave Accounts

Local Expansion Global Expansion

Sales Strategy

Friday, September 25, 2009

Marketing StrategyEstablish Reputation

Massive Advertising through the use of Media

Friday, September 25, 2009

Sustainable competitive advantage

NO similar product in the local market

High profit margin

socially responsible

why should you invest?

Friday, September 25, 2009

our process videosit back and enjoy

Friday, September 25, 2009