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OTW: MedAlertTechnology & World Change
Friday, September 25, 2009
Ageing Population
Brain power
declines with age
Friday, September 25, 2009
market research@ Farrer Park
Friday, September 25, 2009
8%
14%
34%
41%2%
0 1 2 3 More than 4
How many times do you have to take medicine a day?
Friday, September 25, 2009
24%
11%
59%
6%
0-3 4-6 7-10 More than 10
How many types of medicine do you take per day?
Friday, September 25, 2009
22%
29%
39%
11%
0-5mins 5-10mins 10-15mins More than 15mins
How much time do you spend sorting out your medicine daily?
Friday, September 25, 2009
PrototypeInitial Stage
Friday, September 25, 2009
market research@ SINGAPORE GENERAL HOSPITAL
Friday, September 25, 2009
Max no. of times a patient takes medicine is 3 TIMES a day
Preferable timing to consume medication is between
8:00 and 20:00
Friday, September 25, 2009
Jonathan Diong,Pharmacist
Max no. of times a patient takes medicine is 3 TIMES a day
Preferable timing to consume medication is between
8:00 and 20:00
Friday, September 25, 2009
Must be simple and straight forward for
elderly to comprehend
Friday, September 25, 2009
Associate Prof Lim Swee Hia, Director of nursing
Must be simple and straight forward for
elderly to comprehend
Friday, September 25, 2009
market research@ SIMLIM TOWER
Friday, September 25, 2009
Prototypeimprovements
Friday, September 25, 2009
Final prototype in the making
Friday, September 25, 2009
@NUS ArchiLABFriday, September 25, 2009
laser machine
finishing touches
Friday, September 25, 2009
Friday, September 25, 2009
our engineer
Refinementsto our wiring system
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Friday, September 25, 2009
presenting to you:
Friday, September 25, 2009
presenting to you:MedAlert
Friday, September 25, 2009
presenting to you:MedAlert
you’ll never forget...
Friday, September 25, 2009
Friday, September 25, 2009
Friday, September 25, 2009
Time to Test out MedAlert
Friday, September 25, 2009
Francis goh, pharmacist
no similar products in the local market
price range $80 to $100
favourable to sell in hospital
Friday, September 25, 2009
lighting effect is good
especially useful for old who lives alone
affordable
Lim Siew Hwei, Staff Nurse
Friday, September 25, 2009
Business Plan
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Target Customer: Elderly
Distribution Channel: Hospitals, Pharmacies & Websites
Customer Base
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Priced at S$100
Collaboration with MOH
Tap on MediSave Accounts
Local Expansion Global Expansion
Sales Strategy
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Marketing StrategyEstablish Reputation
Massive Advertising through the use of Media
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Sustainable competitive advantage
NO similar product in the local market
High profit margin
socially responsible
why should you invest?
Friday, September 25, 2009
our process videosit back and enjoy
Friday, September 25, 2009
