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You’ve got the handle and you’re tweeting away! Now what? It’s time to hit the gas and learn how to maximize Twitter for your business! In Twitter 201, learn: How to find your niche and voice on Twitter Ways to use content, hashtags, and mentions to gain momentum When and how to transition into a relationship with your followers Devise an action plan for reaching your target audience Create your own hashtag and understand how/when to use it Develop content that’s ripe for the re-tweet
Citation preview
Twitter 201
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com
Twitter 201 Agenda:
o Find Your Niche and Voice o Leverage Content, Hashtags,
and Mentions o Build a Relationship with Your
Followers o How to Find Leads
o Create A Branded Hashtag o Develop Re-tweetable Content
Note
Slides in this color correlate with your
worksheet!
Find Your Niche & Voice
Find Your Niche
What are your Twitter goals? Increase website traffic Establish credibility/authority Build your following Increase visibility/brand awareness Reach a new audience Increase engagement Customer service
Find Your Niche
Select 2 of these goals Increase website traffic Establish credibility/authority Build your following Increase visibility/brand awareness Reach a new audience Increase engagement Customer service
Find Your Niche
Who is your target audience? Age Gender Industry Location Income Interests
Find Your Niche
Consider your audience Age Gender Industry Location Income Interests
Find Your Voice
What’s your brand? Helpful Savvy No Frills Fun Friendly Trendy Outgoing
Speedy High Quality Likable Out-of-the-box Honest Sincere Mysterious
Find Your Voice
What’s Your Brand?
Find Your Voice
What’s Your Brand?
Find Your Voice
What’s Your Brand?
Find Your Voice
Pick 3 terms to describe brand Helpful Savvy No Frills Fun Friendly Trendy Outgoing
Speedy High Quality Likable Out-of-the-box Honest Sincere Mysterious
Leverage Content, Hashtags, and Mentions
Leverage Content
Tweets Should Be a Mix Of: Shared Content from Others Conversations/Mentions/RT’s Your Own Content (with links) Your Own Content (w/out links)
Leverage Content
Shared Content Blog posts or articles from
others
RT’s of other tweets
Leverage Content Conversations
Leverage Content
#FF or blog credits/mentions
Leverage Content
Your Content Your Own Content (with links)
Your Own Content (w/out links)
Leverage Content
What Content Can You Use? Blogs/Ezines/White Papers Email Conversations/Forums Videos/Photos/Infographics Frequently Asked Questions Other Social Media Messages Case Studies
Leverage Content
What content do you have? Blogs/Ezines/White Papers Email Conversations/Forums Videos/Photos/Infographics Frequently Asked Questions Other Social Media Messages Case Studies
Leverage Hashtags
Hashtag The pound sign or “#” sign - used to categorize content and allow you to join a conversation on common interests.
Leverage Hashtags
Why Use Them? For search terms related to
your brand or target audience To join an event or chat For research purposes
Leverage Hashtags
Search
Leverage Hashtags
Join an Event or Chat
Leverage Hashtags
For research purposes
Leverage Hashtags
Consider ways you can use hashtags For search terms related to
your brand or target audience To join an event or chat For research purposes
Leverage Hashtags
Hashtag Resource: Hashtags.org
Leverage Hashtags
Hashtag Resource: Hashtags.org
Search for hashtags See popular or trending hashtags View the frequency/best times for particular hashtags
Leverage Mentions
Mentions Mentions are a great way to
give credit where credit is due Also a great way to start
conversation or connect with others
Leverage Mentions
Mentions
Build a Relationship with Your Followers
Build a Relationship with Your Followers
Identify your target audience Follow them & get a feel for their
style - both on and off Twitter Do the work to get recognized and build meaningful professional relationships
Build a Relationship with Your Followers
Strategic interaction is key
Build a Relationship with Your Followers
Identify 3 Ideal Clients for Building Relationships
How to Find Leads
How to Find Leads: What We Use
Keyword Monitoring Twitter Search ManageFlitter
What We Use Keyword Monitoring Example: Apartments in NYC
What We Use Twitter Search Example: Virtual Assistant
What We Use Manageflitter Example: HR Director
How to Find Leads
Consider What Ways You Can Find Leads on Twitter
Create Hashtag
Create a Hashtag
I created a hashtag for my brand - #Strella and offer a tip of the day
Create a Hashtag
Steps to Creation Brainstorm hashtags that match your
offerings and voice Search Hashtags.org to see if it’s being
used and how Select a hashtag Register the hashtag at Twubs.com Use the hashtag in tweets
Create a Hashtag
Marketing Your Hashtag Use the hashtag in tweets Encourage others to use it Add the hashtag to business cards,
brochures, etc. Use on other social media sites (if you
dare) Run a hashtag contest
Create a Hashtag
Beware of hashtag fails! Susan Album Party OR…
Create a Hashtag
Brainstorm several hashtags for your business or brand Consider what ways you’ll market it
Develop Content Ripe for the RT!
Powerful Content
Content needs to be: authentic, helpful, relevant, and inspiring The stronger the content, the higher the chance for the RT
Powerful Content What Works
Powerful Content What Doesn’t
Powerful Content - Checklist
Offer Value Showcase Expertise Post Consistently Be Social Be Yourself
Powerful Content
Consider 2 Possible Brand Related Messages (Remember to keep them at 140 characters!)
Let’s Stay in Touch!
Want more info?
bit.ly/jumpstartkit
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources
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