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INTERACTIVE
INTER-ACTIVE=
ACTING AND RESPONDING TO EACH OTHER
INTERACTIVITY
BETWEEN
BRANDS AND HUMANS
IT’S REALLY IMPORTANT
TRADITIONAL COMMUNICATION IS NOT INTERACTIVE
A BRAND
DOES NOT EXIST UNLESS THERE IS A REACTION
LIKE A TREE THAT FALLS IN THE FOREST AND THERE’S NO ONE AROUND
CREATING NOISE OR VISIBILITY DOES NOT GIVE A BRAND MEANING
NOISE IS NOT BRANDING
IN OTHER WORDS...AWARENESS WITHOUT IMPACT IS MEANINGLESS
AND MORE PRECISELY
MARKETING WITHOUT MEANING IS USELESS
WHY ARE INTERACTIONS SO IMPORTANT?
NOT BEING INTERACTIVE WILL KILL YOUR BRAND
LETS DEFINE IMPACT
EMOTIONS
EMOTIONS THAT SPARK DEBATE
EMOTIONS THAT SPARK BEHAVIOUR
HUMANS CONNECTING WITH EACH OTHER
HUMANS CONNECTING WITH IDEAS
HUMANS ARE INTERACTIVE
HUMANS ARE EMOTIONAL
HUMANS ARE SOCIAL BECAUSE THEY ARE EMOTIONAL
HUMANS ARE NOT RATIONAL
INTERACTIVE IS WAY BIGGER THAN THE WEB
INTERACTIVE IS CRITICAL
IF NO EMOTION
IF NO BEHAVIOUR
COMMUNICATION FAILED
ADVERTISING FAILED
MARKETING FAILED
FAIL
NO EMOTION = NO IMPACT= NO ONE CARES
WITHOUT INTERACTION, YOUR BRAND DOESNT EXIST
OUCH
INTERACTIVE = ONLINE ADVERTISING?
NO
STANDARD BANNER ADVERTISING
THAT NO ONE LOOKS AT
AND NO ONE CLICKS
IS NOT INTERACTIVE
PRODUCTS ARE INTERACTIVE
SEARCH IS INTERACTIVE
BTW: OFFLINE CAN BE INTERACTIVE
TV CAN BE INTERACTIVE
NEWSLETTERS ARE A GREAT FORM OF DIRECT MARKETING
BUT VERY VERY VERY RARELY INTERACTIVE
LETTING YOUR BRAND CONNECT WITH HUMANS IS INTERACTIVE
WEBSITES CAN BE INTERACTIVE
BUT NOT NECESSARILY
ONLINE ADVERTISING
BY THE SAME RULES
AS TRADITIONAL ADVERTISING
IS DEFINITELY NOT INTERACTIVE
LETS NOT KID OURSELVES:
TARGETING EYEBALLS...
REACH, FREQUENCY AND VISIBILITY...
COMMUNICATION
WITHOUT IMPACT
IS BULLSHIT
WHERE DO YOU STAND?
VALUE CREATES EMOTION
EMOTION CREATES VALUE
INTERACTIONS CREATE MEANING
MEANING CREATES INTERACTION
AWARENESS IS NOT AN EMOTION
I DONT LIKE BEING INTERRUPTED
DO YOU?
INTERRUPTION SHOWS LACK OF RESPECT
YOU BETTER HAVE SOMETHING REALLY IMPORTANT TO SAY IF YOU’RE GOING TO INTERRUPT
INTERRUPTION MARKETING IS NOT A “NECESSARY EVIL”
WHILE WE’RE ON THE SUBJECT
INTERACTIVE ADVERTISING
IS REDUNDANT
WITHOUT THE INTERACTION, ADVERTISING IS NONSENSE
PRODUCTTHE MOST IMPORTANT “P” OF MARKETING
DONT JUST MAKE A WEBSITE AND SOME LAME BANNERS
EXTEND YOUR PRODUCT BENEFITS AND EXPERIENCE ONLINE
SHOW DON’T TELL
IF YOU CAN’T?
YOU HAVE BIG PROBLEMS
SOCIAL MEDIA IS ANOTHER OBVIOUS ONE
ALL MEDIA IS SOCIAL
FACE IT
MAYBE ADVERTISING ISNT THE RIGHT WORD ANYMORE
MAYBE ADVERTISING IS NOT RELEVANT ANYMORE
IF NO ONE CARES, YOU DONT NEED TO EXIST ANYMORE
AND YOU WONT BE ABLE TO BUY YOURSELF OUT OF THIS
NO PURPOSE
BRANDS WHO FAIL TO CONNECT ARE DEAD OR DYING
A WEBSITE THAT FAILS TO CREATE AN IMPACT IS DEAD
A CAMPAIGN THAT FAILS TO CREATE AN IMPACT IS DEAD
A PRODUCT THAT FAILS TO CREATE AN IMPACT IS DEAD
YOU MUST HAVE AN IMPACT
OR YOU WILL DIE
NOT BEING CARED FOR KILLS BRANDS
NOT CARING KILLS BRANDS
CARING IS AN EMOTION
AWARENESS IS NOT AN EMOTION
IF YOU WANT TO SAVE YOUR BRAND
STOP TALKING TO YOURSELF
STOP MAKING NOISE
REACH OUT AND BE HONEST ABOUT WHO YOU ARE
THE MORE EMOTION YOU CREATE THE BETTER
THE MORE BEHAVIOUR THE BETTER
BEHAVIOUR IS INTERACTION
FACILITATING INTERACTION IS YOUR RESPONSIBILITY
INTERACTION
MAKING HUMANS AND BRAND CONNECT
GO
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