When do we Gamify?

WHEN DO WE GAMIFY THE USER JOURNEY?

WORKSHOP @gamifyUs - 2017 Stockholm - @janbidner #SOGETI

@janbidner #SOGETI #GAMIFICATIONFREDAG

TOP 3 CORE DRIVES:

- Creativity- Curiosity- Accomplishment

TOP 3 FAVORITE GAMES:- Plants vs Zombies - Rock, Paper, Scissors- Bubble, Bobble

PLAYER TYPE- FreE SpiRiT

@janbidner #SOGETI

HAPPYMARRIAGE?

@janbidner #SOGETI

LEAVEHOME ARRIVE AT

WORK

GO THROUGHMAIL-BOX

HAVE ACOFFE

TALK TOBOSS

BIKE RIDEHOME

VISITCLIENT

BIKE RIDETO CLIENT

MAKEA SALE!

@janbidner #SOGETI

BEHAVIOUR

EXPERIENCE

ATTITUDES

ON STAGE TOUCH POINTS

A CUSTOMER JOURNEY MAP

@janbidner #SOGETI

TILL

••••••

( Work Experience Week Enrollment )

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USERS… AND HOW TO USE THEM

@janbidner #SOGETI

@janbidner #SOGETI

PERSONAS@janbidner #SOGETI

GAMIFICATION

@janbidner #SOGETI

DESIGN

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USER EXPERIENCE

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DESIGNTHINKING

GAME

@janbidner #SOGETI

GAMEMECHANICS

Rules, Goals, Feedback

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GAMEDYNAMICS

The Outcome

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GAMEAESTHETICS

Emotional response

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TRIGGERING ENGAGEMENT

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BUILDING HABITS

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CHANGING BEHAVIOUR

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CONVERTINGTHE USER

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WHAT IS MOTIVATION?@janbidner #SOGETI

SELF DETERMINATION THEORY

MASTERY

PURPOSE

AUTONOMY

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BASIC NEEDS?

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OCTALYSIS CORE DRIVES

DEVELOPMENTACCOMPLISHMENT

EPIC MEANINGHIGHER CALL

EMPOWERMENTOF CREATIVITYFEEDBACK

OWNERSHIPPOSSESION

SOCIAL INFLUENCERELATEDNESS

SCARCITYIMPATIENCE

UNPREDICTABILITYCURIOSITY

LOSS AND AVOIDANCE@janbidner #SOGETI

NON-GAMECONTEXT

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@janbidner #SOGETI

GAME ELEMENTS

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@janbidner #SOGETI

@janbidner #SOGETI #GAMIFICATIONFREDAG

THANKS!

bidnerdonethat.worpress.com

HOOK ME UP!

READ ME!

HEAR ME OUT!

APPENDIX WITH EXAMPLE PRINT-OUT

GAME ELEMENTS

@janbidner #SOGETI

TEAM CHALLENGE

Vs.

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LIMITED RESOURCES

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JUICY FEEDBACK

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LEADERBOARD

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POINTS / COUNTER

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BADGES

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SOCIAL MECHANICS

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LEVELS

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MYSTERY GIFTS

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AVATARS

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BOSS FIGHTS

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THEMING

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STORY-LINE / NARRATIVE

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VIRTUAL CURRENCY

@janbidner #SOGETI

APPOINTMENT DYNAMICS

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BEGINNERS LUCK

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MILESTONE UNLOCK

1

2

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EASTER EGGS

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PROGRESS BAR

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QUESTS

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INVENTORY LISTS

5

3

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SOCIAL GIFTING

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VOTING SYSTEM

3

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PROGRESSION LOSS

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SUNK COST PRISON

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MENTORSHIP

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PROTAGONIST

@janbidner #SOGETI

ANTAGONIST

@janbidner #SOGETI

@janbidner #SOGETI

BEHAVIOUR

ATTITUDES

EXPERIENCE

ON STAGE TOUCH POINTS

OFF STAGE TOUCH POINTS

GAME ELEMENTS

PERSONAS

STEPS@janbidner #SOGETI