You Don't Build Homes

You don’t build homes....or houses or apartments or condos or any other such dwellables.

first...here is the bad news:

expectationsare

changing

18%trust what they read in ads to be the truth.

info: ADWeek dec09

51%trust business to do the right thing

info: Edelman 2009

42%believe in ghosts

info: Poll Harris Interactive 2009

76%believe in miracles

info: Poll Harris Interactive 2009

social webSN’s more popular than email (67% - 65%)

stats from: Neilsen Mar09, Facebook public Statistics Jan10,

Women are more active in most SN’s (avg 53%)

Social networks are more popular than porn

Amount of time spent on FB increased 566% in 09

3.5 billion pieces of content shared each week

>500k FB Apps made by >1M developers

>100k iPhone apps, downloaded >2B times

FACEBOOK: >500 Million UsersTWITTER: >105 Million Users

FOURSQUARE: >1 Million Users

me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me me

narcissists

escapists

http://www.flickr.com/photos/laughingsquid/420074166/

addicts

89%expect to be able to interact with brands.

stat: WebProNews Oct09

now for the good news:

expectationsare

changing

generosity aboundsin onlinecommunities

why (and what)

we sharehttp://www.flickr.com/photos/ryanr/142455033

random thoughts

http://www.flickr.com/photos/wynde/1394089355/

82%

76% articles/business essays

75% links to interesting subjects

69% positive feelings

74% personal photos (family, friends, self)

Articles most likely to be shared are:

emotionalpositivelengthier

awe-inspiringWill You Be Emailing this Column? It’s Awesome, Tierney ://www.nytimes.com/2010/02/09/science/09tier.html

“people are more likely to share articles that they think will interest others ...not themselves”

http://www.flickr.com/photos/katie_made_me_do_it/4231581505/

76%posted

something highly personal

How I was feeling. Feeling lonely after moving to a new city. Told story of my epically "being dumped".

Private thoughts towards political issues. A tweet from a date. I've posted long blog posts about

terrible breakups and details about one-night stands. Failing on a date. Setting fire (accidentally) to my own house. Client woes. Notices of hair growing

in unusual places. Anniversary of my brothers death...it was out of character. Being a new mother and how that felt. Details of my sex life. When I got

engaged. A blog about the death of my son. Thoughts on troubles I was having with my wife. Being in an open relationship. Infertility struggles. That I was not proud of what I've done in the past 10 to 20

years. Relationship status.

wefeelfine.org

http://www.flickr.com/photos/hippie/2496096306/

Other12%

Considered deleting13%

Deleted it34%

Kept it41%

keep or delete?

66%kept on

some level

whereaboutshttp://www.flickr.com/photos/kylesteeddesign/4622356056

other15%

Don’t post39%

Post, tweet, fb + blog3%

Post, tweet & FB9%

Post + tweet11%Post location

23%

Geo-location (Foursquare/Gowalla/etc)

Other7%

No58%

Friends Only19%

Yes16%

Travel Plans (Tripit/Dopplr/etc)

49% 35%yes yes

Why people share where they are:

chance of connectionsfor personal record keeping

identity broadcastingincentives (badges)

and the even better news:

“we are wired to connect”

Goleman

http://www.flickr.com/photos/cc_chapman/3366360309/

“FAIT ICI, a local shop that focuses on local, organic food is opening next door to the café I sit in every day to write these blog posts. Last week,

they put up the banner and I got curious as to what store was going to open. When I checked my email a few days ago, there was an invite to

their opening. Jackson Wightman saw that I kept logging in nearby, saw my tweets about organic

meat and eating paleo, and figures I’m interested. I am impressed, and tell him so.”

Julien Smith, June 5, 2010 http://inoveryourhead.net/two-great-local-business-uses-for-foursquare/

89%expect to be able to interact with brands.

stat: WebProNews Oct09

and how does this all relate to you?

dwellingshttp://www.flickr.com/photos/ari/1388320216/

http://www.flickr.com/photos/esprit_jap/4404887045/

Q.How is it that I have more connections with people in other

countries than I do with my neighbors?

A.Because social networks are designed to be social...are

neighborhoods?

hutongs

vs.

high rises

"If you live there, you feel isolated"from an article about the move to high rises

http://www.flickr.com/photos/franck-chilli/3123475085

"Where there is a hutong, there is a story."

uniqueness

“we are wired to connect”

Goleman

you’re in the business of

building social

networks

(or at least that’s what you should be doing)

Five Characteristics of a Social Network

1. user-based

2. interactive

3. community-driven

4. encouraged relationships

5. emotion over content

Research, Rice University 2007 http://www.imconf.net/imc-2007/papers/imc170.pdf

now apply this to building IRL social networks:

Five Characteristics of a Social Networks (IRL)

1. resident-based

2. interactive

3. interest-driven

4. encouraged relationships

5. emotion over features

expectationsare

changing

you’re in the business of

building social

networks

Tara ‘missrogue’ Hunthorsepigcow@gmail.com@missroguemontreal, quebec, canada514-679-2951

http://www.horsepigcow.com

share/remix/spread ... but don’t forget to attribute.

http://slideshare.net/missrogue