6 Truths About Persuasion

Persuasion Truths

Tips for how to get people to say yes (ethically).

1Likeability

1Likeability

Truth:

We say yes to the people we like.

So, if you’re having trouble persuading

others, ask yourself…

Am I likeable?

2Reciprocity

2Reciprocity

Truth:

We are persuaded to give a little when we get a little.

So ask yourself…

Do I give as good as I get?

3Authority

3Authority

Truth:

We believe (and are persuaded by) experts.

So, think…

Am I perceived as an authority?

4Consistency

4Consistency

Truth:

We trust (and are persuaded by) people who are consistent.

So…

Am I consistent with my

message?

5Social Proof

5Social Proof

Truth:

We are persuaded to do what everyone else is doing.

Ask yourself…

Who else could get behind this idea and help

the cause?

And last but not least…

6Scarcity

6Scarcity

Truth:

We assign value to (and are persuaded to buy into)

limited availability.

Think…

Is my idea novel?

Likeability Reciprocity Authority

Consistency Social Proof Scarcity

Now that you know our 6

persuasion truths,

think about the last time you were persuaded to do

something.

Likeability Reciprocity Authority

Consistency Social Proof Scarcity

What technique(s) were used on you?

Likeability Reciprocity Authority

Consistency Social Proof Scarcity

BIG GIANT WARNING

With persuasion, you’ll win people…

but with manipulation, you’ll lose people.

So use your new knowledge

for good.

Thanks for reading!