Autumn's personal brand

Goals

• Brand myself as a public relations professional with experience in social media and marketing

• My ideal position is with a growing social media/ online marketing company with opportunities to move up.

My Portfolio

• Includes:• Press releases• Media alerts• Pitch letters• Newsletters• Blog Posts

My Objectives

• Online marketing or social media assistant

• Move up within a year in either pay or position

My SWOT Analysis

STRENGTHS WEAKNESSES

OPPORTUNITIES

THREATS

My Strengths

• I have strong writing skills. I love to write and have strong grammar skills.

• I communicate well with people on a one-on-one basis.

• I have the ability to find out what people really want, even when they don’t.

• I’m completely committed to the success of the company I work for.

My Weaknesses

• I’m not the most comfortable public speaker so at times what I’m trying to convey doesn’t come out the way I want it to.

• I’m not the greatest sales person. I don’t like to push people into buying things.

My Opportunities

• Graduate certificate in new media and communications from Wayne State University. This will allow for more experience.

• I’m a fast learner, this allows me to pick up new tasks quickly.

My Threats

• Competing with thousands of other recent college graduates also searching for jobs that may have more experience.

• The economy, while improving, is still not great so jobs are scarce.

• I want to focus my search in the Ann Arbor area so that limits the number of companies that are hiring.

• Gas prices are limiting my job radius.

My Online Presence

• Twitter

• Blog

• LinkedIn

• Facebook

• Foursquare

• StumbleUpon

• Diigo

• VisualCV

My Key Messages

• Creative

• Tech Savvy

• Problem Solver

• Determined

• Helpful

• Committed

• Adaptable

• Passionate

My Strategies

• I won’t be afraid to ask for advice or help

• I will join PRSA Detroit and attend events

• I will join Social Media Club Detroit

• Network, Network, Network

My Strategy Con’t.

• Participate in Twitter chats related to public relations and social media

• Read and/or comment on PR blogs such as:• Chris Brogan• Mashable• Ragan• Social Media Explorer

• Blog more and blog what people want to read

My Short-Term Tactics

• Find a job with a growing company preferable one that deals with public relations and social media by June 2011

• Write a daily blog

• Make at least one new connection a week

My Long-Term Tactics

• Have a blog that people find interesting and informative

• Become the manager of my department

• Have a job that I love going to everyday

My Measurements

• My success will be measured by:• The number of readers I have on my

blog• Being in the top 15 searches on Google• Having a job that I love going to

everyday• Have job security• Being respected by my coworkers