Getting LinkedIn -- Sourcing through Social Networking

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Robin J Phillips

Digital Director, The Reynolds Center for Business Journalism

+Biggest Rolodex EVER!

n  150 million users

n  200 countries

n  Professional focus

n  Updated by users

n  Very portable

n  Carry past colleagues with you

n  Sorted by company, industry, geography

n  Updated by users

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+LinkedIn highlights

n  Founded in 2003

n  Alexa ranks LinkedIn.com No. 12 site in world, No. 9 in U.S.

n  Becoming more social - FB and Twitter connections

n  Supports groups – more than 1 million of them

n  May 2011 IPO, opening price jump from $45 to $122.70 ($93.05 a week ago)

n  Rolled out an “Apply with LinkedIn” feature in November

n  BBC traffic from LinkedIn increased tenfold January to June 2011

n  Huge database for journalists to dig into

+Simple tips

n  Maintain a current profile (even if you’re not looking for a job)

n  Complete your profile & have at least 50 connections

n  Don’t use a cut-and-paste of your resume

n  Make your profile public & give it a custom URL

n  Recommend people (anyone you’d write a reference for IRL)

n  But avoid recommendation “swapping”

n  Join groups, discussion boards, eavesdrop and get involved

n  Keep non-professional SM accounts separate from LinkedIn

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+Using LinkedIn as a (well-organized) database

intuitive

+What we’ll talk about today

n  LinkedIn as a database

n  Personal use

n  Groups

n  Jobs

n  Skills

n  Searching for people

n  Searching people at companies

n  Finding current employees

n  Finding former employees

n  Digging into company data

n  How to search in stealth mode

+Personal use – networking, bragging

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+Groups – belong to or search

n  Alumni

n  Corporate

n  Professional

n  Conference

n  Networking

n  Non-profits

n  … other

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Group you should join

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+Groups – conversations, story ideas

+ Jobs – finding, tracking

+Skills – yours and theirs

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Searching for skills in profile

Skills - looking for an expert

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+People search, company

+Narrowing the field

+Advanced search

+E

mp

loye

es

Drill deeper

+Drill deeper

+Past employees

+Company search

+Company search

+Insight Statistics: Liz Claiborne

+Company search: HSBC

+Company search: HSBC

+Company search: HSBC

+HSBC Financial Services

+HSBC Financial Services

+HSBC Financial Services

+HSBC Financial Services

+HSBC Financial Services

+HSBC Financial Services

+Staff with new titles

+Full page insightful statistics Netflix

top

bottom

+Past and future employers

+Past and future employers

+Chegg

+Beats Retail

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Industries real estate

+Search in stealth mode

As a journalist, you may not want people to know that you're following a company (or look for a job). If you want to follow companies in stealth mode, here's what you do:

1. Hover over your name in the top right hand corner of LinkedIn

2. Click "Settings" when it appears in the drop down menu.

3. On the next page, under, "Privacy Controls," you should see a link that says, "Turn on/off your activity broadcasts." Click that link.

4. Uncheck the box next to, "Let people know when you change your profile, make recommendations, or follow companies.”

+Your LinkedIn guru

n  Follow Krista Canfield and attend one of her sessions.

n  Former reporter who thinks like a journalist

+What you learned today

n  LinkedIn as a database

n  Personal use

n  Groups

n  Jobs

n  Skills

n  Searching for people

n  Searching people at companies

n  Finding current employees

n  Finding former employees

n  Digging into company data

n  How to search in stealth mode

Robin.Phillips@businessjournalism.org Slides are in handouts or send me a note