Highlights of Danish Shivani's brand campaign at United Mobile

Highlights of Grueling Years of Brand Management

Snap shot of various campaigns by Danish Shivani as Brand Manager

March 06 – July 08

Introduction

• This presentation revolves around the campaigns & strategies formulated by me as Brand Manager for following brands;

(support role)

My Accomplishments

Have had the privilege to establish i-mate in Pakistan

Launched multiple products and master minded various promotional campaigns of Nokia

Played a key role in establishing United Mobile as a brand.

My latest challenge: To support Sony Ericsson and Motorola on joint promotional campaigns.

My work revolves around

• First of its kind initiatives be it;

– ATL or BTL campaigns,– Creative media planning or– Public relations.

• The creative element:

– Majority of Concepts, copywriting and taglines for bulk of the campaigns have been written by me.

Campaigns for

The bold initiative

TVC-Launch of i-mate in Pakistan

Please wait while TVC gets loaded

K-JAM

JASJAR

Jamin

Launch campaign of SP5M and Sp3

Educating potential consumers

Personalized attention

Technical assistance

Closing the deal

Sweet reminder

Putting i-mate on track

Brand Manager takes the lead

Achieving numbers through functional Ads

Playing with reverse psyche

The reverse psycheTagline by Danish Shivani

Tapping the convenience factor

Absolute convenienceTagline by Danish Shivani

Let people have fun

The entire concept and tagline by:

Danish Shivani

Press Releases

Great News

The phone that lets you work on figures 24/7 is back in Stock

Boosting numbers

Creative by BR&W

Scheme & tagline by: Danish Shivani

Tapping the Eid Season

Creative by BR&W

Scheme & tagline by: Danish Shivani

The last push to smart phone

Launch of Imate SPL TVC

Imate SPL TVC

Concept, & copy written by Danish Shivani

Tapping the young executives

i-mate Limo

Defying all mobile advertising—taking the brand to the next level of aspiration

Don’t be anxious… campaigns are round the corner

Time to Establish United Mobile as a brand

Communicating the reliability factor

The print campaign

Brand Manager’s vision

Awareness in a unique way

TVC

Entire concept, copy and tagline by:

Danish Shivani

Moving Beyond Warranty

Adding value!!

Celebrating Valentine DayBrand Manager’s Fantasy…

Involving people with the brand

Eidee campaign

Exhausted!!!!!

Hang on…Just a few more campaigns ……

Campaigns for

The Teaser

Teaser conceptualized by: Danish Shivani

Launch of Nokia 6233

•Detailed marketing plan, Ad concept & tagline by Danish Shivani

6233 – Radio Ad

2610 – Teaser

Teaser conceptualized by: Danish Shivani

Launch of Nokia 2610

•Detailed marketing plan, Ad concept & tagline by Danish Shivani

2610 Radio

Entire concept & dialogues written by: Danish Shivani

Nokia 1600 Pentium iv Computer SchemeCase study

Volume was declining for this flagship model

•Master minded the scheme , Ad concept & tagline by Danish Shivani

TVC- Nokia 1600 Pentium iv Computer Scheme

Pentium iv reward time

Nokia 7610 Malaysia trip scheme

Detailed marketing plan, Ad concept & tagline

by Danish Shivani

Case study Sales were falling because of model getting old

TVC - 6020 gold coin & Dubai trip scheme

6020 gold coin & Dubai trip scheme Case study Sales were falling for the end of life product

Master minded the scheme & tagline by Danish Shivani

Lucky draw at Park Towers

Brand Manager handling media

6020 Eid schemeCase study

Needed to accelerate sales on Eid

Master minded the scheme

by Danish Shivani

TVC- 6020 Eid scheme

7610 Gals & Guyz scheme (swatch watches)

Case study Sales were falling for this flagship model

Master minded the scheme to appeal male & female segment

Nokia 1110 credential campaign Case study •Nokia 1110 credential communication campaign to keep 1110 sales robust against 1110i allocated to Mobile Zone

Used law of credential to solve potentially big problem

Nokia 1110 Teaser

Teaser written by Danish Shivani

Nokia 1110 credential campaign TVC

Nokia 6233, 2610 & N73 BTL activity through Nokia float

Nokia N95 product demonstration • A unique BTL activity

where we organized live product demo for the first time across KLI in;

• top notch restaurants• Hotels• clubs, bowling alleys and • modern trade

That is my corporate story……

Share your corporate success with me

Write to me at: danishshivani@yahoo.com

or join me on face book at the above email address

Thank you!