View
3.843
Download
0
Category
Preview:
DESCRIPTION
It's a job in advertising, design, interactive, or some other part of marketing communications — and it's what Larry Asher from the School of Visual Concepts covered in his talk to students at the University of Washington's Foster School of Business.
Citation preview
Can I interest you in the greatest job in the world?
Copywriter $80,000
Marketing Director $99,300
Acct Services Director $127,800
2012 Aquent/AIGA Salary Survey75th percentile salaries for all company sizes.
These are all marketingcommunications jobs.
What’s your definitionof marketing?
1.Find out what people want.
2.Give it to them.
3.Tell them that you gave it to them.
What’s the diff?
Advertising
Design
Digital
PR
Advertising The space is paid
Design
PR
Digital
Advertising
Design The space is owned
PR
Digital
Advertising
Design
PR The space is earned
Digital
Advertising
Design
PR
Digital The space is paid, owned, and earned
To get a job doing marketing communications, you’re going to
need a few things.
1. Decide where you want to work
:- )You Jobs
2. Make 100 LinkedIn connections
3. Get deeply involved in digital
TUMBLER DEL.ICIO.US APP STORE
FACEBOOK FLICKR RSS
YELP TWITTERUSTREAM
FOURSQUARE WORDPRESS YOUTUBE
4. Become an expert
5. Learn from people in the business
2013 Summer Creative Boot Camp
5 weeks: June 17 - July 25, 2013(No classes week of July 1)
Mondays - Thursdays 6:30 p.m. - 9:30 p.m.
2013 Summer Creative Boot Camp
Creative ConceptsCopywriting or DesignPhotoshop or InDesign
HTML/CSSAgency Tours
Nicole Bailey says:
“I felt SVC’s Boot Camp program was extremely
helpful for my career.
I absolutely think this program got me to where I
am today — which is a connections planner for
Cole & Weber.”
Jenny Haight says:
“Boot Camp was the best investment of time and
money I made when I was in school.
I’m now working as an account supervisor at
Publicis, Seattle’s largest ad agency.”
Ashton Steele says:
I think it’s crucial to stress the importance of
pursuing their educations post-graduation. One
popular misconception among students is that
once they graduate, they automatically have all the
tools and knowledge they need to succeed. Then
they they’re surprised when they can't find a job
out of college.
Ashton Steele says:
One popular misconception among students is
that once they graduate, they automatically have
all the tools and knowledge they need to succeed.
Then they they’re surprised when they can't find a
job out of college.
Always happy to connect
Larry Asherlarrya@svcseattle.com
Recommended