View
1.011
Download
1
Category
Tags:
Preview:
DESCRIPTION
Presentation for Online Professional Branding workshop at University of Strathclyde
Citation preview
ONLINE PROFESSIONAL BRANDINGUSING
LINKEDIN, TWITTER AND BLOGGING
Surendra Phatak
Online Professional Branding – Why?
Cause resume has to be limited to 2 pages
Cause recruiters are moving beyond your CVs ( to LinkedIns and Twitters )
Cause you are going to get googled
Cause People expect you to have online presence
Cause everyone else is already out there
Cause differentiation is getting difficult with every passing day
Cause you want to reach a bigger audience
…
Online Professional Branding Framework
Content
Distribution
For you/ for someone else
LinkedIn branding tools
Title
Headline
Photo
Summary
Skills
Details
Recommendations
Profile
LinkedIn branding tools
Status messages - (Quotes, personal
updates, thoughts)
Shared Articles - (Your own blog, news,
other blogs)
Commenting on other’s updates
Updates
LinkedIn branding tools
Groups
Discussion
Question and Answers
Polls
Applications
Events
Other tools
Twitter branding tools
Account Name
Profile Description
Followers
People whom you follow
Twitter applications
Profile
Status messages - (Quotes, personal
updates, thoughts)
Shared Articles - (Your own blog,
news, other blogs)
Retweets
Tweets Other tools
Key to Success
Size & Quality of network
Size - More the merrier
Quality - Closer to the target
group the better
Consistency
Usage frequency , purpose
Focus
Topics, Subjects
Relevancy
To the target group
Awareness
Of the tools as well as their
impact
Involvement
With your own profile as well as
your network
Online Personal Branding
- A case Study
Blog started
for personal
branding in
October 2010
Blog
attracting 300
hits a month
till date
Content
distributed
through
LinkedIn and
Online Personal Branding
- A case Study
Blog Featuring
in LinkedIn
Updates
Wordpress
app bringing
content from
blog into
profile
Online Personal Branding
- A case Study
Blog content
used to start
discussions on
Online Personal Branding
- A case Study
Twitter used
as a
distribution
mechanism for
blog
Online Personal Branding
- A case Study
Blog used to
start polls on
Online Personal Branding
- A case Study
Blog content
used to
market
content
Follow-up
blog written
using the
comments
Online Personal Branding
- A case Study
Blog utilized
as a resume
tool to claim
social media
expertise
Online Personal Branding
- A case Study
Improvement
in SEO
People
adding me to
their network
Expansion in
network
Getting
branded with
focus and
expertise
75-100 odd hits on blog per week
20-25 profile views on LinkedIn a week
70 + followers on Twitter
Ability to claim expertise through blog
Blog as a proof of writing skills
….
…..
…….
Questions if Any…
Thank you
Recommended