Chart Makeover Webinar

CHART MAKEOVERSDavid Goldstein

President, Mekko Graphics

Webinar Presentation

October 25, 2016

Before: Revenue TrendThis simple chart tracks corporate revenue over time.

After: Revenue TrendAdding segments, CAGRs and a highlight color makes the chart more

compelling.

Before: Simple Bar ComparisonOur fund has outperformed the benchmark in 9 of the past 11 years.

After: Simple Bar ComparisonAdding an axis break and a data row helps make the message more clear.

Before: P&L TrendsIt is difficult to compare financial trends over time using a cluster bar chart.

After: P&L TrendsA stacked bar chart with a CAGR column makes this comparison easier.

Before: Smartphone Bar ChartWhile the total market grew only 2.5%, the top 5 smartphone makers shipped

between 23 and 56% more units to China.

After: Smartphone Bar MekkoA bar mekko chart makes it clear that the market is fragmented but the smaller

competitors are declining.

Before: Horizontal Change CascadeUnit volume will increase 50% over the lifecycle of the deal.

After: Change CascadeUsing an axis break helps to highlight components of change and the bar

comparison line makes the message more clear.

Before: Wall Street Journal TableHarvard’s fund performance is lagging, but it has the largest endowment.

After: Bar Mekko ChartCombining these variables into a bar mekko chart allows you to see both the

relative performance and the size of the fund in a single chart.

Before: NYT Grid

Source: New York Times

Can you tell what percent of the population voted for Clinton?

After: MarimekkoOf the 324 million Americans, only 30 million voted for either Donald Trump or Hillary

Clinton in the primaries.

Resources

• Mekko Graphics Chart Gallery provides examples of many

uses of our charts:

http://www.mekkographics.com/resources/charts-by-type/

• Chart of the Week Blog provides topical examples of Mekko

Graphics charts:

http://www.mekkographics.com/resources/blog/

• Videos show how to produce different types of charts and how

to use different product features:

http://www.mekkographics.com/resources/get-started/videos/

• Follow Mekko Graphics on LinkedIn, Facebook and Twitter and

connect with me on LinkedIn

• For other questions or product feedback, email me at

david@mekkographics.com