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Bali is a true destination brand. And Bali can become a brand by itself. This presentation explore the thesis why Bali is potentially can become the gateway for Indonesia creative industry.
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BALIthe international gateway for
INDONESIAcreative industry
What is Bali?
CultureReligious/
Indigenous Culture
Arts & Crafts Strong heritage
& very high craftmanship
ToleranceOpen society
through Hindu Culture
InternationalA meeting place for international
traffic
BaliThe ultimate destination
CreativepreneurInspires so many creativepreneur
locally and internationally
so, nobody refuse to be invited to Bali,and, many of them permanently stays
as a reminder,3 rules of tipping point• law of few• stickiness factor• environment
Tipping Point - Malcolm Gladwell
Bali is right there with Hongkong, Singapore, Monaco, Milan, Paris, Billbao, ...
Bali can become the global brand for Indonesia creative industry
Idea Generator & Selection
natural selection start by Balinese culture, then combine with new international
flavor
Capacity Building
done by many creativepreneur
Exposure
done by many creativepreneur,
but Bali not yet as a brand
Marketing & IP Exploitation
done by private label, not Bali as a group
Schools
SeedCapital
Exposure MarketingDistribution
DistributionPartner Licensing Merchandising
Studio
Designer
Training
Mentoring
Production
high number of craftsman & geography
specialization
From Mind to MarketBuilding Sustainable Supply Chain
Financing ProductionPilotCompetition& Selection
what we need is more than Bali as destination, but Bali as Brand
MADE in BALI !
we need international event such as Cannes Film Festival, Milan Trade Show, Tokyo Game Show
Bali Fashion Week, Bali International Film Festival, Ubud Writers Festival, etc.
LocalCase Study
The Biggest Graphic Industry Exhibition in Indonesia
Source: Herman Pratomo – FGD
Foto: Rico Halim – FGD
FGDexpo2009 INTRODUCE YOU...
the FGDexpo2009
STORYTELLER
InternationalCase Study
preparing singapore as destination and promoting singapore brand by providing a robust IP regime (creation, protection & exploitation)
singapore
Singapore as destination
brand
Singapore branded product
facilitate hongkong as trade hub for mainland china through regional network, provide trade information and maintain a yearly trade fair
hongkong
HONG KONGTurning China into Opportunity
What it means for you…
Tailored business models
Model A
Value ChainProducing in China for global markets
Strategicdevelopment Design
Sales
In Home Market
SourcingQC
Manufacturing
InventoryPost
Production
In China
Financing ResearchTransport
IT
MarketingDistribution
In Hong Kong
Model B
Producing in China for China markets
Value ChainIn Home Market
Strategicdevelopment
In Hong Kong
Financing Research
QC
IT
Sales
In China
SourcingDesign Transport
Manufacturing
InventoryPost
ProductionMarketingDistribution
What it means for you…
Tailored business models
Hong Kong Trade Development Council
Providing Information
In person
12 offices in China, more than 40 worldwide
Beijing
Hong Kong
FrankfurtLondon
Tokyo New York
Bangkok
tdctrade.com express Hong Kong TraderSME News Flash
Providing InformationHong Kong Trade Development Council
Subscribe now for free at www.tdctrade.com
Hong Kong Trade Development Council
Connecting Customers
Leading trade fairs in Asia
in US, by privatein others, by governmentin Indonesia, by who?
maybe...
Private Government!
Andi S. BoedimanStrategic Innovation
Consultantandisboediman@gmail.com
www.ideonomics.com
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