Engaging users in UX research - WUD 3miasto

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ENGAGING USERS IN UX RESEARCH

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CREATIVE ENERGY

of the users engage actively in modifying and improving products that they use. Why not to use their creative energy and potential of their ideas?

40%

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Why should we engage users in the UX research?

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Users know much more than they think they know

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Variety and diversity of the in-depth observations and results

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Engagement enhances reflection and discussion

Pleased respondents might help in recruitment to further projects

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How can we build users’ engagement in UX research projects?

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More action – less words. Users will speak their mind while DOING hands-on tasks

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Invoke imagination, recall archetypes and commonly shared symbols

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Use inspiring materials, attractive forms, visual elements

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Uncertainty and the element of surprise foster curiosity

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Let the user be the one in control of the situation

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How to persuade 13 people to do something weird and unusual for 5 days?

…and record 1h 8 min 22 sec (instead of 25 min) of their interactions with the device

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339,6 kilometers covered by the research team

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TVs

29 participants

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hours of recordings

75 envelopes with tasks

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METHODOLOGY

Diary studies Cultural probe User tests

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EXAMPLES

What were the users engaged in during 5 days of the study?

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Users were involved in discovering the new features spontaneously while recording the reportages

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(almost) everybody wants to be a star for a while

Spontaneous reactions & authentic emotions in the short documentaries

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Clear role & clear goal for the user

Task: Please record a short movie telling how to use your Smart TV (…)

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Katharsis? Relief? Eventually, frustration and anger were revealed

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Provided materials were accompanied by additional notes and comments

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What I was given? What do I need?

Task: Please take your remote control(s) and paper over all the elements that are redundant in your opinion.

NEW, UNEXPECTED IDEAS

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WRAP UP

Engaging users in the research project is worh an extra effort

Action, control, imagination and curiosity enhance engagement

It will pay back with a variety of in-depth observations and results

DESIGN RESEARCH TRAINING 24 KNOW HOW

THANK YOU!

KATARZYNA

MAŁKIEWICZ

UX Researcher

km@witflow.com