Filthy people

Filthy people

A cheat’s guide to personas

Default to default

• Hey! It’s powerpoint!

• Rule 1 = don’t even bother with presentation.

• Do it quick. With what ever you have to hand.

Ready, steady, … Stop.

• Don’t do anything.

• THINK BEFORE YOU ACT – Why do you want a persona?– Who cares?– What difference will it make?– Where are you even going with this thinking…– When are you going to teach us something?

ACT! … NOW!

• Draw a person. • Who is she / he?• What does it want?• Why does it want it?• When is it going to need it /get it / look for it?• Where. --------- Don’t forget where.

OK. So were not done yet.

• What makes a good persona?

– Instinct– Personality– Fact– Fiction.

FACT!

• U haz statz.

– Web stats • Extrapolate behaviour

– Profile information • Extrapolate personality

– General stats• Extrapolate context

– Plagiarism• Raid academic research – extrapolate everything.

HERE’S A PUPPY . . .

Personality

• People relate to images.

– Illustrate

– Describe

– Add life

Illustrate

Describe, add life.

FICTION

• What you don’t know. Invent.

• Close your eyes. Think of someone (no, not like that) Who is using your product. Describe them.

• Who isn’t? Describe them.

• You can’t be wrong. (WHA?)

You Can’t Be Wrong.

• Design for someone. Anyone.

• Human Behaviour remarkable consistent at most levels (e.g. Fitts Law).

• Persona’s stop you being a machine or a content owner. Pick someone. Anyone.

Instinct.

• BELIEVE …

• Confidence in you design skills.

• Use your persona to answer your questions. Trust them.

Thank yoooooooo :D

@LouiseHewit