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Graphic Design 101. How not to suck when it comes to typography. Introduce you the 10 typographic crimes !
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Presented by Phoebe | July 17, 2014
Typography
Is the art and technique of arranging type for a design.
Typefaces vs. Fonts
Back in fifteenth century, printers hand-set type, they had to pull actual metal/wood letters, numbers, and symbols out
This collection of characters was called a “font”
Typeface: a set of fonts, or a “font family”
• Contains all the variations of that font.
• All designed with the same basic design principles
A font is like a song, a typeface is an album.
In Brief
HOW NOT TO SUCKand act like a designer
10 Typographic
Crimes
What’s wrong with this?
1. Stretch or Squished Type• Good font should be left alone.
• Never change the proportions!
• No stretch, compress or distort !
Helvetica Bold
Helvetica got stretched unproportionally
Helvetica Condensed Bold
Signal: Such as bold, italic, underline, all caps, etc that used to emphasize important segment of text.
Don’t get crazy and keep it simple: Choose only 1-2.
2. Too Much Signals
Orphan: Alone word at the end of a paragraph.
3. No Orphans & Widows
Widow: Is a word or part of a sentence that ends at the bottom of a paragraph and carries over onto the top of the next paragraph or next page.
Image: www.saxoprint.co.uk/blog/typography-tips/
BAD, because:
• Create unaesthetic gaps in the text
• Harder to read
• Create imbalance of the positive and negative space.
Image: http://opusdesign.us/typographic-widows-orphans/
Leading: Also called “Line spacing.” Space between lines of type.
4. Bad Leading
Image: www.saxoprint.co.uk/blog/typography-tips/
Leading: Some programs call it “Character spacing”
Space between letters.
5. Bad Tracking
Rag: Refers to the irregular vertical margin of a block of type.
6. Bad Rags
Image: www.aisleone.net/2009/design/8-ways-to-improve-your-typography/
Image: www.techrepublic.com/blog/web-designer/how-to-fix-your-rags-widows-and-orphans/
River: Large unsightly gaps within the paragraph
7. Create Rives by Using Justified Type
7.
7. Hyphenation ladder• No more than 2 hyphenations in a row, • No fewer than three characters before and after a hyphen.• No hyphenation should be used in that matter in less than 3
sentences.
No hyphenation should be used in that matter in less than 3 sentences.
9. Blindly following the trend.
Sans Serif: Typefaces that does not have the small projecting features called “serifs” at the end of strokes. ( Sans means without in French.)
10. Legibility & Readability
Question?
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