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INDEX
research&
analysis
concept
project
Gusto life
RESEARCH&
ANALYSIS
table ware
CompanyWHAT/R
Food Culture
MULTI CUSINE FAST FOOD
HEALTHY
WHAT/R
The targetsWHAT/R
ProductsWhere/A
SUPERBARGAIN STRATEGY
PENETRATION STRATEGY
PREMIUM STRATEGY
OVERPRICINGSTRATEGY
HIT AND RUNSTRATEGY
AVERAGE QUALITYSTRATEGY
SHODDY GOODSSTRATEGY
CHEAP GOODSSTRATEGY
BARGAINSTRATEGY
Market valueWHERE / A
P R I C E
Q UALITY
TARGET-behavior
WORKING PARENTS
HEALTH CONCIOUS
CARING
WHO/ANALYSIS
CLEAN KITCHEN FEEL FRESH
MODERN
TARGET-preferanceWHO/ANALYSIS
MEMORABLE DINING
TARGET-preferanceWHERE/ANALYSIS
JUICE
SALT &
PEPPER
FOOD
WHAT’S MISSING?ESSENCE FROM
OUR FOOD
CULTURE
EXPENSIVE
ECONOMIC
INNOVATIVEBASIC
Product placement HOW/ANALYSIS
BRINGING NATURETHROUGH GUZZINI
TO THE TABLE
CONCLUSION
CONCEPT
NATURAL UNCHARACTERISTIC USEEARTHY
TRANSPARENT
CONCEPTSENSORIAL
CONCAVESMOOTH CURVES ORGANIC
CONCEPTFORMAL
ALIGNED USER FRIENDLYNATURAL APPROACH
CONCEPTFUNCTIONAL
Gusto life
STONE LIFE
PROJECTINSPIRATION
Natural division
PROJECTLINES
ALIGNMENT
PROJECTALIGN
BLUEGRAYREDGREEN
PROJECTSELECTION
TRAY FOR ALIGNMENT
PROJECTOBJECT 1
POLYCARBONATE TRANSPARENT
PROJECTOBJECT 1
PROJECTOBJECT 2
PROJECTOBJECT 2
PROJECTOBJECT 2
FILLING HOLE
GAGE
HOLDER AXIS
SPRINKLING HOLES
PROJECTOBJECT 2
PROJECTOBJECT 2
Twist Lift Fill
FillingOBJECT 2
USE
Twist SprinkleLift
Sprinkling
OBJECT 2USE
PLASTIC
TRANSPARENT
OBJECT 2USE
OBJECT 2SAFE
OBJECTSUSER EXPERIENCE
thank yougrazie
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