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You are currently working hard on a great idea
Now you need a great logo to go along with it in order to create a good first impression
on your potential clients.
We get it; we’ve been there.
We also know many others who were in your exact position.
From our experience, you have two options.
Option A: Create your logo yourself
OPTION B: Hire a designer or design firm
We recommend option B because…
Better results, greater satisfaction
So what should you look for in a logo design firm?
1. Fair Pricing
Basic pay guide for 10 hours of work
Student: $100 – $200 ($10-$20/hour)
Freelancer: $200 – $1000 ($20-$100/hour)
Expert Consultant: $500 – $2000 ($50-$200/hour)
Company: $700 – $2500 ($70-$250/hour)
Professional: ($1,000 - $15,000 / logo)
What do most companies spend on logo design projects?
Startups typically spend between $1,000 - $4,000 on their logo, with most falling around $2,500.
Small Businesses spend around $2,000 - $8,000 with an average of $5,000 for their logo design.
Mid-sized or Larger companies typically spend between $8,000 - $12,000 on logo design, with the
average around $10,000.
Other things to consider when looking for a logo design firm
2. More than one designer on the job
3. Communication & Availability
4. Detailed Research
5. Revisions
6. Data Driven
Data-driven design uses consumer insights to measure a logo’s appeal and performance.
A Data-driven design process guarantees that your logo will be the best in its class
Take Modern Dental and Bright Smile for example, two competing dental services in
the Torrance area.
The goal when designing the Bright Smile logo was to outperform the Modern Dental logo
So, how did we do based on the focus group results?
15% Positive Overall
Reaction
50% Positive Overall
Reaction
BrightSmile ModernDental
233%more likable than theModern Dental logo
Bright Smile logo is
Interesting insights from the Modern Dental logo focus group results
71% of women in the focus group had a Negative
impression towards the Modern Dental logo.
100% of men in the focus group had a Positive impression
towards the Modern Dental logo.
The cause(s) for positive impression.
“It has a Modern look to it. It makes me think of those
Chopper shows you see on tv. It's very different than most
Dental ads you would see. It has an edgy look to it. It
shows they are confident in being a cutting
edge and ambitious dental service. It looks like
something you'd see on the side of a Chopper and not to advertise a dental
office.”
-31 yr. old White or European American Moderate male
“The logo was very easy going, not in a bad way. Just felt it
was easily created, which is ok. I felt at ease with this practice. The
logo feels tough because of the black background, the
bold red lettering signifying the devil, the devil signifying
strength/toughness and the strong tooth in the middle.”
- 33 yr. old White or European American Liberal male
The cause(s) for negative impression.
“The font is strange and difficult to read. The choice of font
and colors, red with black, seem too strong for this
company. Something more soothing might be a better choice. Planning a
trip to the dentist is far from relaxing and induces anxiety in
many people. I feel that it would be more appealing in a
soft script, maybe with earthy tones like sage, silver, and brown.”
-33 yr. old White or European American Moderate, slightly liberal female
“To me black is a gloomy color when it is the predominate
color and I feel the color could be improved on. It also
looks too much like a neon sign and somewhat tacky. It has no real
creativity but is just a sign. It should have some kind of
calming picture with it. And it seems a little
scary too.”
-53 yr. old White or European American Moderate, slightly liberal female
Interesting insights from the Focus Group Results of the Bright Smile Logo.
100% of the women in the focus
group had a Positive impression towards the
Bright Smile logo.
86% of the men in the focus
group had a Positive impression towards the
Bright Smile logo.
The cause(s) for positive impression.
“This screams ‘look at me!’ because of the colors. It grabs your
attention and makes you want to read it. The image is fantastic!!!
The colors are great! The brightness stands out because
it's on a black background. The sun image screams
happiness!”
33 yr. old White or European American Conservative female
“This item feels attractive because the overall design is very
clean and pleasing. I like the font used for the letters, the
colors, and the rendering of the sunman's face. It's just overall very
attractive and pleasing to the eye. The overall message itself
is very cheerful. The words "bright" and "smile" convey a
cheerful message, and the sunman's smile is very happy and cheerful as
well. The sunman's laid-back pose and posture, his wink, and his smile
all convey a sense of supreme confidence.”
-32 yr. old Asian or Asian American Moderate male
The cause(s) for negative impression.
“The item is inauthentic because it looks like a quick
combination of stock images on a black
background. The image is immature because it looks childish
and of low technical skill. A child could have made the
graphic.”
-33 yr. old White or European American Liberal male
Our Data-Driven approach involves the following steps.
include
Step 1- Prepare
Your Brief
include
1 to 7 Traits
RelatedConcepts
Target Audience
Examples
Include (optional)
Include (optional)
Step 2- Detailed Research
Top 4Competitors
Niche orIndustry History &
Trends
Company purpose &
goals
Include
Inclu
de
Include
Step 3 – Set Benchmark
Top Competitor
Market Leader
UsingUsin
g
OR
Step 4 – Sketch Drafts
Send draft to client
Get for client’s
approval
Step 5 – Finalize Approved Draft
Mission Accomplished
Step 6 – Test (Consumer Feedback)Does Final Draft
Match or Top Benchmark?
Go to Step 7
If Yes
If No
Step 7 – Make Necessary Revisions
Mission Accomplished
Step 8 – Test (Consumer Feedback)
Does Revised Final Draft Match or Top
Benchmark?
Go back to Step 7
If Yes
If No
A data-driven design creates confidence and certainty that your logo is indeed the best in
your category.
We are among the pioneers of the data-driven design approach
In addition to our data driven design approach, we only work with the best design firms and
designers.
We guarantee that your logo will be the best in its class!
Get started today! Call us, send us an email or fill out the form below and we will get back
to you immediately.
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